Strategic Engagement Executive

About the Role
We are seeking a Strategic Engagement Executive (SEE) who is passionate about business development and building strong customer relationships. This role involves assessing the needs of prospective clients, understanding their evolving workplace culture, and identifying how the company can partner with them to strengthen trust and achieve Certification. The SEE plays a key role in expanding our customer base by converting qualified leads into clients and meeting sales targets while representing the full suite of products. The position combines outbound sales development and demand generation with targeted account acquisition, market opportunity identification, and measurable contributions to qualified pipeline and new business growth in Saudi Arabia.

The ideal candidate is an exceptional communicator with strong closing skills, capable of engaging organizations interested in Certification and our Best Workplaces™ lists. The SEE is responsible for generating qualified leads, nurturing early-stage opportunities, and supporting the sales pipeline for the KSA market. Success in this role requires proactive outreach, strong relationship-building abilities, and the confidence to engage HR leaders, CEOs, and senior decision-makers. The SEE will also work closely with the Managing Director – KSA and provide daily support to both the Sales and Marketing teams to ensure smooth operations, effective coordination, and alignment across all activities.

Key Responsibilities

• Identify, research, and target potential clients across KSA through outbound prospecting and market intelligence.
• Execute outreach activities including calls, emails, and LinkedIn engagement to generate interest and secure qualified meetings.
• Conduct discovery conversations to understand organizational needs and qualify leads based on defined criteria.
• Maintain accurate and up-to-date records of all interactions, insights, and activities in the CRM tool.
• Build and nurture relationships with HR leaders, executives, and decision-makers across industries.
• Promote assessments, programs, and events to enhance brand visibility and engagement in the KSA market.
• Follow up on inbound leads, marketing campaigns, and event attendees to convert interest into qualified opportunities.
• Plan and execute demand generation activities with the Marketing team to build awareness of solutions and attract prospective clients across priority sectors in KSA.
• Engage target audiences through coordinated email, LinkedIn, webinar, and event campaigns, using relevant workplace culture content to create interest and nurture prospects who are not yet ready to buy.
• Aligning with Sales and Marketing on target audiences, campaign messaging, lead qualification criteria, and timely follow-up to turn campaign engagement into qualified sales opportunities.
• Track demand generation activity and results in the CRM, including lead sources, engagement, qualified opportunities, and pipeline contribution, and use insights to improve future campaigns.
• Work closely with the Managing Director – KSA on client engagement, market development initiatives, and strategic outreach.
• Prepare weekly reports on pipeline status, outreach performance, and market insights.
• Coordinate internally to ensure consistent communication, high-quality delivery, and alignment across all touchpoints.
• Share market feedback to support continuous improvement of messaging, lead generation strategies, and overall positioning.
• Provide daily operational support to the Sales and Marketing teams to ensure smooth coordination and timely execution of campaigns and client-facing activities.
• Drive new business growth by proactively identifying and pursuing opportunities across priority sectors in the KSA market.
• Develop target-account plans by researching high-potential organizations, mapping decision-makers, and tailoring outreach strategies.
• Support opportunity progression by coordinating follow-ups and early-stage commercial information retrieval.
• Identify market expansion opportunities through competitor intelligence, industry trends, and emerging client needs.
• Execute targeted growth campaigns and strategic business development initiatives in collaboration with the Managing Director – KSA.
• Contribute to assigned new-business pipeline and client acquisition objectives, tracking progress and recommending improvements.

Requirements
Experience Requirements

• Bachelor’s degree in business, Marketing, HR, or a related field
• 1–3 years of experience in sales, business development, or customer-facing roles (preferably B2B)
• Strong communication skills in English; Arabic fluency is essential for the KSA market
• Comfortable with outbound calling, prospecting, and engaging senior stakeholders
• Experience using CRM systems (HubSpot, Salesforce, or similar)
• High level of professionalism, resilience, and a growth-driven mindset

Preferred Qualifications

• Experience in HR solutions, consulting, SaaS, or employer branding services
• Exposure to B2B demand generation, campaign coordination, and lead nurturing
• Familiarity with the KSA business landscape and HR community
• Ability to work independently while collaborating with a regional team

Key Competencies

• Strong interpersonal and relationship-building skills
• Active listening and consultative communication
• Persistence and follow-through
• Time management and prioritization
• Curiosity and willingness to learn
• High integrity and demonstrated commitment to values, behaviors, and mission

Key Performance Indicators (KPIs)

• Outbound leads generated
• Qualified meetings booked
• Lead to opportunity conversion
• CRM accuracy and data quality
• Timely support to Sales, Marketing, and the Managing Director
• Outreaching activity levels and weekly reporting quality
• Sales-qualified pipeline value generated
• New target accounts engaged
• Qualified opportunity conversion rate
• Contribution to new client acquisition
• Targeted growth initiatives executed
• Demand generation campaigns executed and resulting qualified leads and sales-qualified pipeline