About the Role / About the Job
The B2B Marketing Executive will play an important role in supporting the execution of marketing activities for the Russia, CIS and Opportunity markets. This position involves working closely with the overseas sales and trade to consumer marketing team, as well as coordinating with stakeholders such as tour operators, destination management companies, trade and travel partners. The role will help ensure that marketing efforts are aligned with the company's overall objectives and contribute to achieving business targets.
This is an excellent opportunity for a motivated individual to gain hands-on experience in B2B marketing and contribute to the company's growth in the region.
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Job Role
Support in the coordination and implementation of B2B2C and B2B marketing campaigns in collaboration with our partners
- Support with the design and development of the joint marketing campaigns.
- Coordinate with partners to align campaign goals and strategies.
- Assist in tracking and reporting on campaign performance.
Support the development of campaign concepts for relevant markets.
- Conduct market research to understand target audience needs and preferences.
- Support in developing campaign structures tailored to specific markets.
- Help ensure campaigns are relevant and engaging.
- Contribute to measuring and reporting on campaign effectiveness.
Ensure consistency in the messaging, branding, content, and look-and-feel of all internal and external communications and marketing materials
- Follow the brand guidelines for internal and external communications.
- Review all marketing materials to ensure consistency.
- Maintain a cohesive brand image across all platforms and materials.
Manage strategic partnerships with travel partners (Airlines, OTAs, TOs…etc)
- Establish relationships with strategic travel partners.
- Assist in negotiating the partnership terms and agreements.
- Execute joint marketing initiatives.
- Monitor and optimize partnership performance.
Plan sales marketing collateral production for and with Trade Partners.
- Identify necessary sales marketing materials.
- Coordinate with design and production teams.
- Collaborate with trade partners to ensure materials meet their needs.
- Distribute and track the use of marketing collateral.
Manage stakeholders’ relationship.
- Develop and maintain strong relationships with stakeholders.
- Communicate regularly with stakeholders to keep them informed and engaged.
- Address stakeholder concerns and feedback promptly.
Create monthly/quarterly reports.
- Collect and analyze data on campaign performance.
- Compile reports to present to management.
- Ensure reports are accurate and delivered on time.
Support with planning/design brief and execution of trade exhibitions.
- Develop a comprehensive plan for trade exhibitions.
- Create detailed design briefs for exhibition setups.
- Coordinate with vendors and partners to execute the stand design.
- Evaluate the success of trade exhibitions.
Stay up to date with the latest trends and best practices in B2B marketing, and recommend new strategies to drive revenue growth.
- Monitor industry trends and best practices.
- Attend industry events and training sessions.
- Research and recommend new strategies and tools.
Education and Qualifications
Essential
- Educated to degree level or equivalent in business, marketing or equivalent.
- Minimum a year previous marketing experience, across the relevant marketing disciplines ideally; advertising, promotions, project management, online, research and analysis.
- Previous marketing agency campaign planning and partnership experience.
- Digital marketing experience.
- Fluent in Russian.
- Strong communicator.
- Understanding of digital marketing.
- Proficiency in writing, speaking, and understanding the English language.
- Strong organizational skills and highly deadline driven.
- A strong eye for detail and good proof-reading.
- Good working knowledge of MS Office.
- Ability to cope in a busy and challenging environment and work to fast deadlines.
- Commercial knowledge of budget management and forecasting abilities.
Desirable:
- Marketing-related professional qualification.
- Previous Trade Marketing experience in Tourism and Leisure.
- Knowledge, Languages and Skills.
- Work in destination marketing.
