Location: Remote
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About the Role
We are looking for an experienced Turkey Country Manager to drive growth for a global crypto-focused sports betting and online casino business. This is a commercially focused role with ownership of the Turkish market strategy, customer acquisition, VIP management, retention, and revenue growth. The ideal candidate will have a strong understanding of the local iGaming landscape and a proven track record of scaling player acquisition and profitability in Turkey.
Key Responsibilities
- Develop and execute the Turkey market strategy, commercial roadmap, and P&L.
- Drive growth in first-time depositors (FTDs), active players, GGR/NGR, and customer lifetime value.
- Build and optimise acquisition channels across affiliates, influencers/KOLs, SEO, paid media, social, and strategic partnerships.
- Develop relationships with key Turkish affiliates, streamers, media partners, and gaming communities, negotiating competitive CPA, revenue-share, and hybrid deals.
- Lead VIP, retention, and reactivation strategies, including targeted campaigns to recover dormant and churned players.
- Work closely with CRM to improve conversion, retention, player activity, and lifetime value.
- Define local brand positioning, promotions, and campaigns based on Turkish player behaviour, preferred products, payment methods, and crypto usage.
- Monitor competitors, identify new growth opportunities, and optimise acquisition costs and ROI.
- Build and lead local commercial teams, including acquisition, affiliate, VIP, marketing, and community functions as required.
- Collaborate with central marketing, CRM, product, payments, compliance, and operations teams.
Requirements
- Strong experience in Turkey-facing online casino, sportsbook, crypto gaming, or a closely related iGaming business.
- Proven track record of growing customer acquisition and revenue in the Turkish market.
- Experience managing VIP operations, retention, reactivation, and high-value player relationships.
- Established network across Turkish affiliates, influencers, KOLs, streamers, and gaming communities.
- Strong understanding of CPA, revenue share, CAC, LTV, churn, retention, and player profitability.
- Experience managing acquisition budgets and delivering measurable ROI.
- Excellent commercial and analytical skills, with an entrepreneurial, hands-on approach.
- Native or near-native Turkish and strong English communication skills.
What Success Looks Like
Within the first 6–12 months, the successful candidate will have established a clear growth strategy, built a strong acquisition network, developed an effective VIP operation, and implemented successful retention and reactivation initiatives. Performance will be measured against profitable acquisition, FTDs, active players, VIP growth, retention, reactivation, GGR/NGR, and overall market growth.
Compensation
A competitive and flexible package will be offered based on experience and seniority. A performance-based incentive scheme can also be considered, directly linked to the growth and profitability of the Turkish business.
