About the Role
Ownership of growth-oriented product operations and strategy for the platform's core products is essential, driving user trading through product mechanism optimization, content & community capabilities, segmentation, and personalized (1:1) product experiences and operating mechanisms. This role is anchored on user lifecycle KPIs across signup, KYC, first deposit, first trade, active/repeat, dormancy, and winback.
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Responsibilities
- Own Lifecycle OKRs: Deliver against eFTD/eFTT conversion, retention, resurrection rate, and user Net LTV. Set stage-specific operating strategies and growth cadences.
- Segmentation & Journey Design: Build a segmentation framework based on user attributes, behavior, and lifecycle stage (new / active / dormant / churned / high-value). Design and ship end-to-end User Journeys covering onboarding, first-deposit nudging, engagement, dormancy prevention, and winback.
- Personalization at Scale (1:1): Build a granular segmentation and tagging system based on user attributes, behavior, lifecycle stage, and preference. Deliver personalized recommendations and differentiated strategies across product content, tasks, perks, incentives, and messaging so each user sees what's relevant to them.
- Stage-Specific Interventions: Design and ship lifecycle programs for activation, engagement/habit-building, high-value cultivation, dormancy prevention, and winback—each solving the core problem of its stage.
- Product Mechanism Ownership: Lead the design and iteration of trading-driving product mechanisms—task systems, tiering, perks/rewards, content and community (e.g., the company).
- Data & Experimentation: Track D1/D7/D30 retention, FTD conversion, repeat rate, and Net LTV; run independent analysis with AI; validate strategies and mechanisms through A/B testing.
- Cross-Functional Collaboration: Work with Product, Data, Marketing, Algorithm, and regional teams to embed lifecycle and personalization strategies into product and operating plans.
Requirements
- 3+ years in growth or product operations, with quantifiable growth results;
- Deep understanding of the user lifecycle and growth funnel, with the ability to design scalable operating mechanisms;
- Strong data-driven decision making, with a track record of shipping into production;
- Fluent English; able to drive execution in a global team environment;
- Hands-on data analysis and A/B testing experience; clear reasoning and strong execution;
- Trading platform, financial, or FinTech product operations / growth background preferred;
- Community operations experience at comparable competitor products preferred.
Why Join Us
At the company, we are committed to fostering a supportive and enriching work environment. Our benefits include:
- Study Growth Fund: We support your professional development and continuous learning.
- Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation.
- Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world.
- Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company.
- Internal Mobility: Grow with us—your long-term development is important to us. We offer internal job opportunities to help build your career path.
