-
Sales Strategy and Planning
• Develop and deliver the annual and multi-year sales strategy for all the company's projects, aligned with the company's business plan and launch pipeline.
• Set annual, quarterly, and monthly targets for sales value, units, and collections, and cascade them to each Head of Sales and Sales Manager.
• Define the go-to-market approach for each project launch, including phasing, inventory release, pricing strategy, and channel mix.
• Prepare the sales budget, headcount plan, and commission structure for CEO approval.
-
Revenue Delivery and Performance Management
• Own company-wide sales results and deliver agreed revenue, unit, and collection targets.
• Hold Heads of Sales accountable for their team targets through weekly pipeline reviews, monthly performance reviews, and clear action plans.
• Monitor conversion rates, sales velocity, cancellations, and collections, and take corrective action where performance falls short.
• Approve discounts, payment plan variations, and special deal terms within the delegation of authority, and escalate exceptions to the CEO.
-
Pricing, Inventory, and Product Input
• Work with the CEO, Finance and Development teams on pricing, payment plans, and inventory release to maximize value and sales velocity.
• Provide market and buyer feedback on unit mix, layouts, specifications, and amenities for upcoming projects.
• Track competitor launches, pricing, and incentives, and recommend responses.
-
Sales Channels and Key Clients
• Build and manage the company's channels, including direct sales, the broker and agency network, VIP and private clients, and corporate or bulk buyers.
• Approve broker partnerships, commission structures, and channel policies in coordination with Finance and Legal.
• Personally lead negotiations with ultra-high-net-worth clients, VIP buyers, and high-value or multi-unit transactions.
-
Leadership and Team Development
• Lead, coach, and develop the five Heads of Sales, and through them the 25 Sales Managers and their teams.
• Set the sales organization's structure, roles, KPIs, and career paths, and plan succession for key positions.
• Work with HR on recruitment, onboarding, training, performance appraisals, and retention across the sales organization.
• Build a high-performance, ethical sales culture that reflects the company's ultra-luxury brand standards.
-
Customer Experience
• Ensure a consistent, premium customer journey from enquiry through reservation, SPA signing, and handover.
• Work with Customer Relations, Marketing, and the sales gallery team so that every client interaction meets the company's brand standards.
• Oversee resolution of escalated client complaints and sales-related disputes.
-
Marketing Alignment and Lead Management
• Work with the Marketing team on launch campaigns, events, and lead-generation plans, and agree lead targets and quality standards.
• Ensure leads are distributed fairly and followed up promptly, and measure return on marketing spend by channel.
-
CRM, Reporting and Forecasting
• Ensure full CRM discipline across the sales organization, with accurate pipeline, activity, and deal records.
• Deliver weekly sales dashboards and monthly and quarterly reports to the CEO on sales, collections, pipeline, forecasts, and team performance.
• Provide accurate sales and cash-flow forecasts to support Finance and project funding decisions.
-
Governance and Compliance
• Ensure all sales activity complies with Dubai Land Department and RERA regulations, escrow requirements, advertising permits, and broker licensing rules.
• Ensure KYC, source-of-funds and anti-money laundering (AML/CFT) checks are completed before reservation, in line with UAE requirements.
• Enforce the company's delegation of authority, pricing and discount controls, commission policy, code of conduct, and conflict-of-interest rules.
