About the Role
The company is a leader in the DTC pet supplement market, with 9-figure revenue. We're profitable and growing fast around the world.
In performance marketing, a Video Editor does more than make things look good. Every cut, hook, and caption you make exists to stop the scroll, hold attention, and drive a purchase. You'll be judged on how your ads perform, not on how cinematic they are.
This is an editing-led role for someone with a proven track record of AI-powered performance ads. You'll produce high volumes of ads for Meta, TikTok, and YouTube that are built to convert. You'll mix UGC, creator footage, stock, and AI-generated video, avatars, and voiceovers.
You'll work closely with our Creative Strategists, Paid Media, Video Producers, Organic Social, and Influencer teams. This isn't a cut-to-brief role. You'll bring your own ideas, write scripts and hooks, and help shape the creative strategy behind ads that scale customer acquisition and revenue.
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Who Will You Report Into?
Hi, I'm Michael, Head of Innovation. We're looking for an experienced, fast editor who's obsessed with direct response and has already built a career on AI-powered ads.
You'll be a core part of our in-house creative engine, working day-to-day with industry-leading creative strategists. You'll see exactly how your ads perform, and you'll have a direct impact on how we acquire customers.
If you've made hundreds of AI ads that convert and want to do your best work at a 9-figure DTC brand, let's talk.
What You'll be Responsible For:
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Performance Video Editing – You'll spend most of your week in the timeline, turning briefs and raw footage into ads that convert. This will include:
- Editing short-form video ads for Meta, TikTok, and YouTube from briefs supplied by our Creative Strategists
- Writing hooks for the first 3 seconds, keeping the pacing tight, and making sure something visual changes every 2–3 seconds to hold attention
- Adding captions, text overlays, sound design, music, and clear calls-to-action that suit each platform
- Cutting UGC, creator, influencer, studio, and stock footage into native-feeling ads
- Exporting in 9:16, 4:5, 1:1, and 16:9, with files named and organized so media buyers can launch right away
- Testing new AI tools to give you that extra edge!
The goal: ads that stop the scroll and drive purchases.
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Creative Strategy & Scripting – You won't just execute briefs. You'll help come up with the ideas behind them. This will include:
- Writing direct-response scripts, hooks, and CTAs for UGC, creator, AI-avatar, and product ads
- Pitching new concepts and angles based on performance data, customer pain points, and trending formats
- Working with our Creative Strategists to turn insights into briefs, storyboards, and shot lists
- Adapting winning scripts into new angles, personas, and hook variations for testing
- Bringing an editor's eye to strategy: spotting what will hold attention before it's made
The goal: ideas and scripts that are built to convert from the first frame.
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AI Video Production – AI is already part of how we make ads, and it should be part of how you work every day. This will include:
- Generating AI video, AI avatars/spokespeople, product B-roll, and lifestyle scenes with tools such as Veo, Kling, Runway, Higgsfield, HeyGen, and Arcads
- Creating AI voiceovers and localized versions with tools such as ElevenLabs
- Fixing AI outputs so they hold up as real ads: character consistency, product accuracy, and overall realism
- Using AI to speed up editing, such as auto-captions, transcript-based editing, upscaling, and cleanup
- Building repeatable AI workflows and templates, and sharing what works with the team
The goal: more high-quality ads, made faster, at lower cost.
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Iteration & Testing – You'll help our strategists find winning ads and scale them through fast variations. This will include:
- Producing many versions of winning ads with new hooks, intros, avatars, lengths, and messaging
- Building versions that change one variable at a time for structured A/B tests (for example, Hook A vs Hook B)
- Reviewing performance data (Hook Rate, Hold Rate, CTR, CPA, ROAS) and drop-off points with the team, then re-editing to fix weak spots
- Studying competitor and trending ads so the company's creative stays native to each platform
The goal: keep improving creative performance by testing at volume.
What Your Day-to-Day Will Look Like:
- 60% Editing & AI production: performance video editing and AI video generation
- 25% Creative & scripting: ideation, scriptwriting, and briefing with strategists
- 15% Iteration & analysis: building test variations and reviewing performance data
We're looking for someone with deep editing craft, a direct-response mindset, and a proven track record with AI ads.
You must have:
- 4+ years of video editing experience, including at least 2 years focused on paid social ads for DTC or eCommerce brands
- Proven experience creating AI-powered ads and creative. Your portfolio must include AI-generated ads you made, with the tools you used and your role in each
- Hundreds, ideally thousands, of paid social ads produced across your career, with measurable results (e.g. ROAS, CPA, scaled spend)
- Strong written and spoken English, with the confidence to present ideas, take feedback and work with a global team
- AI video tools as part of your daily workflow, not something you're still learning (e.g. Veo, Kling, Runway, Higgsfield, HeyGen, Arcads, ElevenLabs)
- Expert skills in Premiere Pro and/or CapCut; After Effects, DaVinci Resolve or motion graphics are a plus
- A strong grasp of what makes an ad convert: hooks, pacing, retention, offers and CTAs, and the ability to write a direct-response script, not just cut one
- Working knowledge of performance metrics (Hook Rate, Hold Rate, CTR, CPA, ROAS) and how editing choices affect them
- The speed and organization to deliver a high volume of ads each week without the quality dropping
- Experience in fast-moving, feedback-heavy creative teams at a high-growth brand or performance agency
- Bonus points if you love animals. Experience with pet or health and wellness brands is a real plus.
Benefits:
- 28 days annual leave excluding public holidays
- Company Bonus
- Private Medical Insurance
- Visa sponsorship
Please note: we won't move forward with portfolios made up only of general editing, YouTube, cinematic, corporate, or wedding work. This role is for editors who specialize in performance advertising.
