Video Editor and Producer (AI & Performance Ads) Remote in USA

About the Role
the company is a leader in the DTC pet supplement market, generating 9-figure revenue. We’re profitable and experiencing rapid growth globally.
In performance marketing, a Video Editor does more than make things look good. Every cut, hook, and caption you craft is aimed at stopping the scroll, maintaining attention, and driving purchases. Your performance will be evaluated based on the effectiveness of the ads, not their cinematic quality.
This role is tailored for someone with a solid track record in AI-powered performance ads. You will produce high volumes of ads for platforms such as Meta, TikTok, and YouTube, with a focus on conversion. The role includes mixing user-generated content (UGC), creator footage, stock, and AI-generated videos, avatars, and voiceovers.
Collaboration will be key, as you will work closely with our Creative Strategists, Paid Media, Video Producers, Organic Social, and Influencer teams. This is an opportunity for you to contribute your ideas, write scripts and hooks, and shape the creative strategy to maximize customer acquisition and revenue.

Who Will You Report Into?
You will report to the Head of Innovation, who is seeking an experienced and speedy editor obsessed with direct response and has a strong foundation in AI-powered ads. As a core part of our in-house creative team, you will work daily with leading creative strategists and directly see the performance impact of your ads on customer acquisition.
If you have crafted hundreds of high-converting AI ads and want to excel within a 9-figure DTC brand, we encourage you to apply.

What You'll be Responsible For:

1. Performance Video Editing

   • Edit short-form video ads for Meta, TikTok, and YouTube from briefs supplied by Creative Strategists.
   • Write hooks for the first 3 seconds of ads, maintain tight pacing, and ensure visual changes occur every 2–3 seconds to retain viewer attention.
   • Add captions, text overlays, sound design, music, and clear calls-to-action tailored to each platform.
   • Cut together UGC, creator, influencer, studio, and stock footage into ads that feel native to the respective platforms.
   • Export formatted files (9:16, 4:5, 1:1, 16:9) with organized naming conventions for media buyers.
   • Test new AI tools for a competitive edge.
     Goal: Create ads that stop the scroll and drive purchases.

2. Creative Strategy & Scripting

   • Collaborate on direct-response scripts, hooks, and CTAs for UGC, creator, AI-avatar, and product ads.
   • Pitch innovative concepts and angles based on performance data, customer pain points, and trending formats.
   • Work with Creative Strategists to transform insights into actionable briefs, storyboards, and shot lists.
   • Adapt winning scripts into variations for further testing.
   • Integrate an editor's perspective into strategy by anticipating what retains attention before production.
     Goal: Develop ideas and scripts tailored to convert from the outset.

3. AI Video Production

   • Generate AI video content, AI avatars/spokespeople, product B-roll, and lifestyle scenes utilizing tools like Veo, Kling, Runway, Higgsfield, HeyGen, and Arcads.
   • Create localized versions and AI voiceovers with tools like ElevenLabs.
   • Enhance AI outputs to ensure consistency and realism in ads.
   • Use AI to accelerate editing processes, including auto-captions and transcript-based editing.
   • Build repeatable workflows and templates while sharing best practices with the team.
     Goal: Produce more high-quality ads efficiently and cost-effectively.

4. Iteration & Testing

   • Help strategists identify winning ads and scale them through rapid variations.
   • Create multiple versions of successful ads focusing on new hooks, intros, and messaging.
   • Implement structured A/B testing by modifying one variable at a time (e.g., Hook A vs Hook B).
   • Analyze performance data (e.g., Hook Rate, Hold Rate, CTR, CPA, ROAS) to refine ads based on drop-off points.
   • Research competitor and trending ads to keep the company's creative consistent with platform standards.
     Goal: Enhance creative performance through ongoing testing at scale.

What Your Day-to-Day Will Look Like:

• 60% Editing & AI production: performance video editing and AI video creation.
• 25% Creative & scripting: ideation, scriptwriting, and collaboration with strategists.
• 15% Iteration & analysis: developing test variations and reviewing performance outcomes.

Qualifications:

• 4+ years of video editing experience, with at least 2 years in paid social ads for DTC or eCommerce brands.
• Proven record of creating AI-powered ads; portfolio must showcase these works with corresponding tools and your role.
• A substantial portfolio of paid social ads produced with measurable outcomes (e.g., ROAS, CPA).
• Strong proficiency in written and spoken English, with confidence to present concepts, accept feedback, and collaborate with a global team.
• Experience using AI video tools extensively (e.g., Veo, Kling, Runway, Higgsfield, HeyGen, Arcads, ElevenLabs).
• Expert in Premiere Pro and/or CapCut; familiarity with After Effects, DaVinci Resolve, or motion graphics is advantageous.
• Knowledge of core ad conversion elements: hooks, pacing, retention, offers, and CTAs, with competency in writing direct-response scripts.
• Understanding performance metrics like Hook Rate, Hold Rate, CTR, CPA, and ROAS, and their influence on editing decisions.
• Demonstrated ability to deliver a high volume of ads weekly while maintaining quality.
• Experience in fast-paced, feedback-driven creative environments at high-growth brands or performance agencies.
• Preferred but not required: Affinity for animals and experience with pet or health and wellness brands.

Benefits:

• 28 days of annual leave, excluding public holidays.
• Company Bonus.
• Private Medical Insurance.
• Visa sponsorship available.