About the job
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We’re building an ecosystem of digital products and services that power everyday life across the Middle East — fast, scalable and deeply customer-centric. The company's Minutes is our hyper-local delivery platform, offering thousands of FMCG and grocery products to customers within minutes across the UAE, Saudi Arabia, and Egypt.
What you'll do
As VP of Growth, you will own the growth strategy for the company's Minutes across our core markets, with accountability for customer growth, orders, GMV, and long-term customer value.
You will define where and how we grow, shape the customer proposition, allocate growth investment, and work across Product, Commercial, Category, Operations, Technology, Finance, and Brand to deliver sustainable, profitable growth.
You will lead the Growth team across Growth Management, Performance Marketing, and Growth Analytics and play a central role in the company's Minutes leadership team.
Key Responsibilities
- Own the growth strategy, targets and performance for the company's Minutes across the UAE and Saudi Arabia.
- Drive customer growth across acquisition, retention, frequency, and lifetime value.
- Own growth investment and ensure the right balance between scale, efficiency, and profitability.
- Use customer, cohort, and market insights to identify the biggest growth opportunities and performance gaps.
- Shape the customer proposition and growth roadmap with Product, Commercial, Category, Operations, and Brand.
- Own promotions and customer incentives, ensuring clear incremental and commercial returns.
- Leverage the wider company's ecosystem, including membership, loyalty, and platform capabilities, to accelerate growth.
- Build a strong culture of experimentation, testing, and data-led decision-making.
- Build and lead a high-performing, lean Growth organization with clear ownership and accountability.
- Contribute as a senior business leader to broader market, customer, and investment decisions.
What you’ll need
- 8–10+ years of experience across consumer technology, marketplaces, ecommerce, or high-growth consumer businesses.
- Bachelor’s degree in Engineering, Computer Science, or another quantitative discipline.
- Proven track record of scaling a consumer platform, app, or marketplace with measurable impact on customer growth and commercial performance.
- Strong understanding of consumer growth economics, including acquisition cost, retention, lifetime value, payback, and contribution margin.
- Deep understanding of AI, machine learning, and LLMs, with clear evidence of applying AI meaningfully to growth, marketing, customer experience, or decision-making.
- Exceptional analytical ability, with the confidence to work directly with customer, cohort, and performance data.
- Experience leading growth, performance marketing, experimentation, and analytics teams at scale.
- Strong commercial judgment and the ability to balance growth ambition with efficiency and profitability.
- Strong marketing instinct and good taste, with a clear point of view on customer proposition, creative, and campaigns that can cut through.
Who will excel?
We’re looking for people with high standards who understand that hard work matters. You need to be relentlessly resourceful, analytical, and operate with a strong bias for action.
We value people with the courage to be original, the judgment to make good decisions quickly, and the ability to adapt as the business evolves. The company is not for everyone; readiness to adapt, pivot, and learn is essential.
