About the Role
In this role, you will lead the organic growth function from the ground up, creating a strategic approach to enhance SEO, email, community engagement, and social media distribution across our brands. With a large global team of 600+ individuals and a substantial trader community, you will build a cohesive strategy to foster growth and strengthen our market presence.
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How You’ll Make an Impact
You will own the following responsibilities:
- SEO and GEO across all brand domains, focusing on search and AI-generated discovery.
- Email marketing and CRM strategies for FundedNext and FNmarkets.
- Community engagement, leveraging FundedNext’s established trader community while developing FNmarkets’ early-stage community.
- Organic social media distribution across our brands.
- Identifying overlaps between FundedNext and FNmarkets audiences and facilitating cross-promotion between brands.
- Hiring and building a high-performing organic growth team.
What You Bring
The ideal candidate will bring:
- Experience leading an organic growth function; a fintech or trading background is advantageous but not required.
- Deep expertise in at least two of the following: SEO/GEO, email/CRM, community engagement, and a credible understanding of the others.
- Proven experience in building a team rather than just managing one.
- Comfort in working across multiple brands and diverse audiences.
X-Factor
You approach organic growth as a continuously evolving field rather than following a fixed playbook. Your curiosity drives you to explore how discovery is changing, from traditional search methods to AI-generated answers and community engagement. You recognize the interconnectedness of SEO/GEO, email, community, and social strategies and excel in creating synergy between them. You prefer to innovate and build a team from scratch rather than inherit an existing one.
Why Join the company
- Build from scratch: You will own the complete organic function, with the authority to design it as you see fit, without the constraints of a legacy playbook.
- Two brands, one opportunity: Leverage the extensive trader community of FundedNext while nurturing the early-stage community of FNmarkets, allowing for synergistic growth opportunities.
- Real scale: Join a fintech group with 600+ individuals across five offices and a wide-reaching global trader community.
- Build your own team: You will have the opportunity to hire and shape the team responsible for organic growth alongside you.
- Leadership visibility: You will establish the growth strategy for the organization and directly collaborate with leadership in Dubai.
