About
The successful candidate will be responsible for ensuring the capture, analysis, and dissemination of marketing and user experience data to enable teams across Corporate Communication Marketing & Brand (CCMB) to make real-time, data-driven decisions. You will work closely with Strategic Planners, Customer Insights, and Customer Strategy & Retention to identify data capture requirements and design and implement analytics solutions.
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What you will do
- Understand requirements for tracking, measurement, and reporting across CCMB teams.
- Support teams across CCMB through proper tagging and tracking, developing guidelines and frameworks, and ensuring correct setup by agencies, third parties, and internal teams.
- Define and implement marketing taxonomy to track data accurately.
- Collaborate with third parties, partners, suppliers, and technology platforms to source data on campaign performance.
- Ensure KPIs relevant to CCMB teams are tracked and measured for optimization and strategy development.
- Document measurement frameworks, KPI development, and reporting inputs for reference by all teams within CCMB.
- Build automated dashboards, reports, and scorecards for self-service use across the CCMB department.
- Train and support teams in understanding and utilizing the reports for data-backed investment and marketing planning decisions.
- Support campaign planning and in-flight optimization by providing relevant data to Strategic Planners.
- Develop predictive and forecasting models to support marketing planning and investment decisions.
- Facilitate A/B Testing, multivariate tests, and impact analysis on product releases through analytics setup, tracking, and reporting.
- Monitor data quality, raising any issues with the appropriate teams and documenting the requests.
- Maintain compliance with Emirates Group privacy principles and ensure privacy and security of personal data are considered.
Qualifications & Experience
This job might be for you if you have:
- Degree or Honours (12+3 or equivalent), preferably in Engineering, Digital Marketing, E-Commerce, or equivalent.
- Google Analytics Certification highly desired.
- 5 years of experience in digital marketing analytics in a global organization, focusing on web, product, or UX analytics.
You'll have an edge if you have:
- Advanced knowledge of UX analytics platforms and web tracking tools.
- Advanced Google Analytics skills, including conversion tracking.
- Intermediate query writing skills and knowledge of SQL and Google Cloud Platform.
- Basic knowledge of performance-driven Digital Marketing Channels.
- Basic understanding of marketing analytics concepts like multi-touch attribution and visitor cohorts.
What Emirates can offer you
- A competitive, tax-free salary reviewed annually.
- 39 calendar days of annual leave, plus public holidays.
- Full relocation package including flights, shipping, and optional hotel accommodation on arrival.
- Annual leave travel - return tickets home each year.
- Private medical insurance.
- Discounts on airline tickets for EK and partner networks.
- Travel benefits and discounts for friends & family.
- Education Support Allowance for children’s education in Dubai or abroad.
Recruitment Process and Timeline
Emirates is an international organization with employees from over 160 nationalities, encouraging applications from across the globe. Your application journey begins by applying via the Emirates Careers website. Ensure your CV is updated. If you meet the criteria, you will complete a HireVue interview and, if shortlisted, an interview with hiring managers. Successful candidates will receive a job offer, followed by onboarding support.
Join us in Dubai and enjoy an attractive tax-free salary and exclusive travel benefits. Further information can be found in the Working Here section of our website.
