About the role
The company builds and maintains a large portfolio of WordPress websites for brands across the Middle East. We're looking for a hands-on WordPress Specialist who can own a website from design to front-end to back-end, turning approved designs into pixel-accurate, responsive WordPress builds, and extending them with custom functionality where needed.
Because so much of our work targets the Middle East market, this role requires a native Arabic speaker who can read and write Arabic; you'll be building and testing right-to-left (RTL) layouts, handling Arabic typography, and making sure bilingual (Arabic/English) sites look and read correctly.
This is a delivery-focused developer role. You'll work closely with our designers, project managers, and SEO/marketing team to ship clean, fast, secure WordPress sites.
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Responsibilities
- Convert approved designs (Figma / Adobe XD / PSD) into responsive, pixel-accurate WordPress themes.
- Build and customize WordPress themes and child themes, front-end (HTML5, CSS3/SCSS, JavaScript) and back-end (PHP, WordPress APIs).
- Develop custom functionality: custom post types, taxonomies, and fields using ACF (Advanced Custom Fields); build or extend custom plugins.
- Build and maintain Arabic / RTL and bilingual sites, correcting RTL layouts, Arabic fonts/typography, and multilingual setups (e.g. WPML / Polylang).
- Work with page builders where relevant (Elementor, Gutenberg / block editor) and know when to build custom instead.
- Build and maintain WooCommerce stores where required.
- Optimize sites for speed, Core Web Vitals, responsiveness, and cross-browser compatibility.
- Apply WordPress security best practices; keep core, themes, and plugins updated and safe.
- Handle site migrations, staging-to-live deployments, backups, and basic hosting/DNS tasks.
- Debug and resolve theme, plugin, and performance issues across the existing site portfolio.
- Use Git for version control and collaborate with the team on a shared workflow.
- Coordinate with designers, project managers, and the SEO team so builds are on-brief, on-time, and SEO-friendly.
Requirements
- 3–5 years of hands-on WordPress development experience, ideally in an agency or multi-site environment.
- Native Arabic (read & write) with the ability to build and QA Arabic/RTL and bilingual websites; strong English for team communication.
- Strong front-end skills: HTML5, CSS3/SCSS, JavaScript (and jQuery), responsive design.
- Strong WordPress back-end skills: PHP, MySQL, WordPress theme & plugin APIs, hooks/filters.
- Hands-on experience with ACF, custom post types, and custom fields.
- Experience taking a design file and producing a clean, faithful, responsive WordPress build.
- WooCommerce experience.
- Familiarity with page builders (Elementor and/or Gutenberg blocks).
- Understanding of WordPress security, performance optimization, and Core Web Vitals.
- Comfortable with Git and a collaborative development workflow.
- Reliable remote worker, self-managing, communicative, and able to hit deadlines.
Nice to have
- Multilingual plugin experience (WPML, Polylang).
- Basic on-page SEO awareness (clean markup, schema, page speed).
- Experience with headless WordPress or REST API / custom API work.
- Familiarity with a broader stack (Node/React or Laravel), useful, but this is a WordPress-first role.
- Experience with CI/CD or automated deployment tools.
- A portfolio of live WordPress and Arabic/RTL sites.
Why Join the company?
✨ Be part of a collaborative, curiosity-driven culture.
✨ Recognized as a Great Place to Work in the UAE.
✨ Opportunities to learn, grow, and shape the future of digital experiences.
