For over six decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East, specializing in the luxury, beauty, fashion, and art de vivre categories. The Group is committed to innovation and customer satisfaction, striving to provide luxury experiences through over 750 experiential retail stores and digital platforms. We are looking for a Senior Analytics Associate to own our web and marketing analytics ecosystem, ensuring seamless event tracking, performance measurement, and data-driven decision-making. You will bridge the gap between marketing, product, and data teams, ensuring we have the right data at the right time to optimize user experiences and maximize conversion rates. Key Responsibilities: - Own event tracking and tagging across web and mobile using Google Tag Manager (GTM). - Manage Google Analytics 4 (GA4) setup, including enhanced eCommerce tracking and user behavior analysis. - Oversee Adjust (MMP) tracking for accurate mobile attribution. - Implement and manage Meta (Facebook) Conversion API and Google Ads Enhanced Conversions. - Ensure data integrity and handle event deduplication. - Debug pixel discrepancies and work closely with engineering teams. - Collaborate on A/B tests to improve conversion rates. - Analyze test results and provide insights for business decisions. - Build and maintain performance dashboards in Looker or Google Data Studio. - Monitor and debug tracking anomalies. - Ensure seamless data flows among marketing, product, and engineering teams. - Stay updated on privacy regulations (GDPR, CCPA) and implement compliant tracking solutions. Requirements: - Proficiency in SQL and JavaScript. - Expertise in Google Tag Manager, GA4, and event tracking best practices. - Experience with Meta (Facebook) Pixel, Google Ads, and Conversion APIs. - Strong analytical mindset and troubleshooting skills. - Familiarity with statistical significance and test analysis. - Experience with reporting tools such as Looker or Google Data Studio. - Understanding of GDPR, CCPA, and cookieless tracking strategies. - Python knowledge is a plus. Work Conditions: This is a full-time position that offers remote and flexible working policies. Diversity Commitment: Chalhoub Group values diversity of thought and culture, and is committed to inclusion. All qualified applicants are encouraged to apply without regard to gender, age, race, religion, national origin, or disability status. Language Requirements: Proficiency in English is preferred.
