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Senior Digital Marketing Manager

Puffy Dubai, United Arab Emirates Posted: 23 Apr 2024

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Financial

  • Salary unspecified
  • Zero income tax location

Accessibility

  • Apply from abroad
  • Relocation Support
  • Visa Provided

Requirements

  • Experience: Senior
  • English: Professional

Position

  • About the job: Join Puffy's team at our Dubai headquarters, situated in the world's safest and most globally connected city. Puffy is a rapidly expanding e-commerce retailer renowned for our exceptional mattresses loved by millions of sleepers in North America. We at Puffy, Dubai, seek a seasoned Senior Digital Marketing Manager to join our dynamic team. This pivotal role is designed for a marketing maestro who excels in sculpting high-impact growth strategies and campaigns for the e-commerce landscape. The perfect fit for us would be a strategic thinker with a knack for innovation, someone who has previously orchestrated successful growth campaigns that have tangibly elevated e-commerce businesses. At Puffy, you'll find an environment that values visionary marketing and data-driven results, where your expertise will directly contribute to shaping the future of our online presence.
  • Responsibilities:
    • Strategy Development: Craft and implement growth strategies to drive user acquisition, retention, and revenue.
    • Performance Analysis: Monitor and analyze KPIs to measure the effectiveness of growth initiatives and campaigns.
    • Market Research: Identify emerging market trends and stay updated on industry shifts.
    • Cross-functional collaboration: Work closely with the marketing, product, sales, and tech teams to drive growth initiatives and optimize user funnels.
    • Budget Management: Allocate and manage the growth budget to ensure ROI and efficient resource utilization.
    • Campaign Design & Execution: Ideate, develop, and execute innovative test campaigns to drive growth. Analyze results to refine and optimize future campaigns.
    • User Engagement: Design initiatives to boost user engagement and lifetime value.
    • Customer Insights: Leverage customer insights to tailor growth strategies that resonate with target demographics.
    • Innovation Leadership: Stay ahead of the curve by identifying and leading the adoption of new growth marketing tools and technologies.
    • Team Development: Mentor and develop junior team members, fostering a culture of continuous improvement and learning.
    • Partner Management: Collaborate with external partners and agencies to supplement internal growth efforts and achieve business objectives.
  • Required skills/experience:
    • 5+ years of experience in growth marketing or a similar role, preferably in the e-commerce sector.
    • In-depth knowledge of CRM systems and customer segmentation strategies.
    • Proven track record of driving growth and scaling online businesses.
    • Strong analytical and quantitative skills with a data-driven approach to problem-solving.
    • Experience with subscription-based e-commerce models and customer retention mechanisms.
    • Familiarity with international e-commerce markets, especially the North American region, to align global strategies with local tactics.
    • Leadership experience with the ability to inspire and drive a team towards ambitious growth targets.
    • Exceptional communication and interpersonal skills.
    • Ability to think creatively and strategically, handling multiple projects simultaneously.
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About Puffy

Puffy is a celebrated direct-to-consumer mattress and bedroom company operating across the U.S. and Canada. With a profound reputation for inventing mattresses that offer the sensation of sleeping on a cloud, Puffy is on a mission to redefine comfort and transform sleep experiences worldwide. Proudly manufactured in the USA, Puffy embodies the philosophy of avoiding salesmen and markups, with the aim to deliver better sleep straight to your door.

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