About the Role
The Associate Marketing is responsible for supporting the Marketing Manager with advertising campaigns, pricing strategies, and targeting the demographic data of the target audience. By collaborating with the wider marketing teams, the Associate Marketing will contribute to increasing brand awareness and achieving overall success.
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Responsibilities
- Assist in managing local advertising, promotional campaigns, and event management aligned with the department’s quarterly plan, brand guidelines, and budget.
- Ensure that the company is well positioned as a brand in the local market to reach the right audience and optimize market share.
- Focus on increasing brand awareness, customer base expansion (acquisitions), and order frequency through social media activities.
- Identify and cultivate relationships with the appropriate set of influencers in the market, engaging them with monthly activities.
- Develop a content calendar that adheres to brand guidelines and aligns with the annual marketing calendar, considering seasonal, local, and international occasions.
- Utilize minor video and editing skills to edit and create user-generated and employee-generated content footage.
- Provide on-ground social coverage for events and activations, ensuring content is relatable to the target audience.
- Identify new trends on social media that enhance brand exposure and maintain local relevance.
- Monitor customer inquiries and comments on all social media platforms, responding within 3 hours.
- Stay informed about the latest trends and events, evaluating the potential impact of the company's brand's presence.
Requirements
- Bachelor's degree in marketing or equivalent.
- A passionate marketer who is efficient and creative, with a minimum of 1 year of experience in marketing.
- Detail-oriented, structured, and skilled in prioritizing to provide effective solutions without creating bottlenecks.
- Energized by ambiguity and eager to continuously learn on the job.
