About
Careem is building the Everything App for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. Careem has a powerful purpose to simplify and improve the lives of people and build an awesome organisation that inspires. Since 2012, Careem has created earnings for over 2.5 million Captains, simplified the lives of over 70 million customers, and built a platform for the region’s best talent to thrive and for entrepreneurs to scale their businesses. Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan.
The role will lead the strategic planning, budgeting, alignment and forecasting of growth initiatives across Careem’s marketing ecosystem. This position focuses on aligning growth objectives with business priorities, ensuring efficient resource allocation, and creating data-driven frameworks to maximize the impact of growth marketing efforts.
What you'll do
- Strategic Growth Planning: Develop and lead the planning of a comprehensive growth roadmap that aligns with business goals across multiple verticals. Partner with cross-functional teams to identify high-impact growth opportunities and prioritize initiatives based on potential ROI, scalability, and alignment with company strategy.
- Financial and Commercial Management: Own the growth marketing budget by building robust financial models to allocate resources effectively across channels, verticals, and initiatives. Conduct commercial performance reviews, identifying trends and opportunities to improve key financial metrics such as CAC, CLTV, ARPU, OPU.
- Stakeholder Collaboration: Act as the central point of coordination between marketing, finance, product, and vertical teams to ensure alignment of growth initiatives with broader business priorities.
- Scenario Planning and Risk Mitigation: Build contingency plans for growth initiatives, ensuring flexibility to adapt to changing market dynamics or internal constraints.
- Data-Driven Decision Making: Establish a culture of data fluency across teams by defining clear metrics, KPIs, and dashboards for growth initiatives.
What you'll need
- Master’s degree in Business, Finance or a related field
- 8+ years of experience in growth marketing, strategic planning, financial management or related roles within tech, e-commerce, or large-scale B2C startup
- Strong understanding of platform businesses and multi-vertical ecosystems
- Well versed in financial modelling and budget management with experience in optimizing marketing ROI
- Deep understanding of growth frameworks, marketing attribution models and experience in managing multi-channel campaigns
- Excellent communication and stakeholder management skills
Work Conditions
- Work 4 days a week in the office & 1 day from home
- Option to work remotely from any country in the world for 30 days a year
- Unlimited vacation days per year
- Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes
Location
Dubai, United Arab Emirates
