About the Role
The role is responsible for driving activation of new platform users and optimizing their graduation journey on Careem's platform. The holder will leverage strategic thinking, advanced data analytics, and understanding of consumer behavior to attract, onboard, and manage new users while ensuring superior user experience and optimizing acquisition costs.
What you’ll do
- New User Acquisition: Lead the design and execution of highly targeted marketing initiatives to attract high-value new users across Careem’s platform.
- Utilize robust analytics and market research to identify and act on user acquisition trends and opportunities, ensuring strategies are tailored to audience behavior and regional nuances.
- Drive efficiency in performance marketing by continuously optimizing campaigns, channels, and audience segmentation to minimize CAC (Cost per Acquisition).
- Early Lifecycle Journey Optimization: Craft early lifecycle consumer journey to minimize churn and maximize retention during the first few interactions.
- Analyze user behavior to pinpoint drop-off and friction areas, ensuring seamless experiences through collaboration with Product, CRM, and Ops.
- Develop personalized onboarding flows and in-app nudges, promoting quicker activation and deeper engagement.
- Own and monitor critical retention metrics (e.g., Day-1, Day-7 retention rates) and refine the early journey experience based on insights.
- Analysis and Insights: Lead Exploratory Data Analysis (EDA), A/B testing, and predictive analytics to uncover trends, patterns, and initial insights at channel, platform, and campaign levels.
- Analyze user activity, segment performance, and identify key behavior trends to support user growth and engagement.
- Growth Hacking and Monitoring: Lead initiatives to unlock exponential growth and activation rates by building scalable attribution models and developing cohort-specific user journeys.
- Engage with regional marketing teams to understand nuances and ensure relevance across different markets.
- Partner with Product, Tech, and CRM teams to develop growth loops that drive sustainable user acquisition and engagement.
- Regularly report on growth marketing performance to key stakeholders.
Requirements
- Bachelor’s or Master’s degree in Marketing, Engineering, Data Science, or a related field
- 4-6 years of experience in growth marketing, user acquisition, or lifecycle management within a tech-first organization or large-scale B2C startup (Food delivery, e-commerce, gaming)
- Prior experience handling P&L responsibilities for a large vertical/multi-vertical setup
- Proficient in data mining, statistical modeling, and advanced data analysis
- Strong knowledge of Python, SQL, and data visualization tools (Power BI, VBA, Tableau)
- Understanding of A/B Testing, Regression Analysis, User Segmentation, Cohort analysis, and churn/attrition modeling
- Familiarity with machine learning models for growth prediction and user segmentation is a plus
Work Conditions
- Work 4 days a week in the office & 1 day from home
- Option to work remotely from any country for 30 days a year
- Unlimited vacation days per year
- Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes
Location
Dubai, United Arab Emirates
