You will support the regional marketing team in turning data into insights and making an impact by tracking performance, supporting budget governance, and helping markets make data-informed decisions. You’ll work closely with regional leads and country marketing teams across the MENA region to ensure effective, efficient, and aligned marketing operations. This role is ideal for someone early in their marketing strategy or analytics journey, looking to grow their skills by solving real business problems in a fast-paced environment.
Key Responsibilities:
-
Strategic Projects & Growth Initiatives:
- Lead and scale new growth levers, owning performance tracking and end-to-end coordination for growth initiatives.
- Create and maintain a dashboard to analyze CRM, PM, Discounts, and Brand spend across markets.
- Build a structured repository of missed OKRs, analyze root causes, and share insights with markets.
- Track competitor marketing activity across all markets and drive proactive internal responses.
-
Performance Monitoring & Forecasting:
- Maintain key trackers (CAC, ROI, payback, LTV) across all markets and forecast performance against OKRs.
-
Budget Efficiency & Spend Governance:
- Support monthly and quarterly budget tracking across all marketing channels and assist in variance analysis.
-
Insights & Cross-Functional Support:
- Prepare performance pre-reads and deep-dives for meetings and coordinate with BI, Finance, and local teams for alignment on metrics.
Qualifications & Experience:
- 1–2 years of experience in growth, marketing strategy, business strategy, or consulting.
- Comfortable working with performance data to support business or marketing decisions.
- Bachelor’s degree in Business, Economics, Engineering, Marketing, or a related field.
- Experience in fast-paced, cross-functional environments with tight timelines.
- Prior involvement in budget tracking, KPI reporting, or campaign analysis.
Key Skills:
- Advanced proficiency in Google Sheets / Excel (pivot tables, lookups, formula logic).
- Strong analytical mindset with the ability to identify trends and build structured insights.
- Understanding of marketing metrics (CAC, ROI, payback, LTV, retention).
- Clear communicator with strong writing and presentation skills.
- Detail-oriented, organized, and capable of managing multiple tasks confidently.
- Self-starter who demonstrates ownership and initiative.
Bonus Skills:
- Prior experience in e-commerce, marketplaces, or digital-first companies.
- Familiarity with SQL, Tableau, Looker, or other BI/visualization tools.
- Understanding of channel-level marketing performance (CRM, PM, Discounts, Brand).
- Exposure to tools like Google Analytics, Meta Ads, Braze, Adjust.
