Job description
About the opportunity
Role Summary
The role will require you to manage a team of Campaign Operations experts to deliver a range of automated and ad-hoc campaigns through Braze. This role will require strong stakeholder management in order to set and meet the expectations of teams across 8 local markets and regional roles. You will be expected to effectively manage the bandwidth of your team by prioritizing tasks and ensuring timely delivery with a proper campaign intake, tracking, and quality assurance process. The role is responsible for owning and implementing the execution of all CRM campaigns across countries, verticals, and products. You’ll need to also be aware of advancements in Campaign Operations best practices to ensure we’re constantly improving our ways of working and effectiveness of our campaigns.
Role Scope
- Role within Regional Marketing across 8 markets
- Responsible for delivery of all ad-hoc and automated campaigns through Braze with required quality
- Responsible for managing request intake process to improve efficiency and adherence to SLAs
- Responsible for campaign Quality Assurance process and tracking of errors
- Iterate ways of working and intake process based on learnings
- Responsible for managing workload distribution between team members
- Acts as a coach and mentor for junior team members to upskill them and train them on Campaign Ops best practices
- Identify new innovations and new mechanics to launch more engaging campaigns through Braze
- Provide subject matter expertise to launch complex campaigns on Braze
- Work with Regional and Local stakeholders to understand and deliver on complex and critical campaign requirements
- Identify and implement opportunities to automate recurrent campaigns
- Work with Central Retention Solutions team to implement new enhancements to campaign operations (i.e. dynamic content, efficiency gains)
What you need to be successful
- People management experience
- Subject matter expertise and deep experience using Braze
- Experience working with Agile models for delivery
- At least 7 years of experience
- Strong stakeholder management to set expectations and pushback requests from markets
- Experience in a fast-paced Digital/Start-Up environment delivering a high volume of campaigns
Who we are
As the region’s leading local tech organization, we’re proud to say that we have been delivering for millions of people right across MENA for the past 18 years. We were founded in Kuwait in 2004, and acquired by Delivery Hero (DHER) in 2015. This gives us a unique outlook - local knowledge with global expertise. It also allows us to innovate, create, and bring new technologies for the betterment of the MENA region, such as q-commerce, sustainable packaging, cloud kitchens, autonomous delivery vehicles, robots, and drones. We deliver across 9 countries with more than 4,500+ employees! Our food delivery business works with over 27,000 brands and almost 50,000 branches. Our q-commerce concept, talabat mart (121 Stores), now delivers groceries to customers in Bahrain, Iraq, Egypt, Jordan, Kuwait, Oman, Qatar, and the UAE in 30 minutes or less! talabat is part of the Delivery Hero Group, the world’s leading local delivery platform operating in 70+ countries worldwide
