About the Job
At VML, we are at the forefront of innovation and growth in a rapidly changing environment. Our legacy combines a century of expertise where creativity converges with technology, and diverse perspectives foster inspiration. Following the merger of VMLY&R and Wunderman Thompson, we have emerged as a unique partner that integrates creative agency, consultancy, and technology powerhouse capabilities. With over 30,000 employees across 150+ offices in 64 markets, we cultivate a culture that emphasizes connection, belonging, and the strength of diversity. Our expertise encompasses the entire customer journey, providing deep insights in communications, commerce, consultancy, CRM, customer experience (CX), data, production, and technology. We deliver comprehensive solutions that lead to transformative work.
Position Overview
We are currently seeking a talented Data Scientist/Analyst to join our team in Dubai. This individual will play a critical role in providing customer insights and optimizing marketing efforts. The primary responsibilities include developing and implementing advanced analytics models to deepen our understanding of customer behavior and to drive personalized experiences across various touchpoints such as websites, CRM systems, and paid marketing channels.
You will collaborate closely with both agency and client stakeholders—acting as an extension team for the client. This includes synergizing with business analysts, data scientists, and engineers to ensure that our data infrastructure aligns with client business objectives and facilitates the delivery of exceptional customer experiences that generate business value.
Responsibilities
- Customer Segmentation: Create and implement data-driven segmentation models to classify customers based on demographics, behaviors, and purchase patterns.
- Propensity Modelling: Develop and enhance models that predict customer behaviors including purchase likelihood and churn risk.
- Marketing Attribution Modelling: Construct models to quantify the impact of various marketing channels on customer engagement and conversion.
- Media Mix Modelling: Design models to optimize marketing budget allocations across channels for enhanced ROI.
- Customer Data Platform (CDP) Enhancement: Apply advanced analytics techniques to enrich customer profiles in our CDP.
- CRM Optimization: Use insights gleaned from data analysis to refine communications within CRM systems like Microsoft Dynamics.
- Website Personalization: Enhance customer journeys on the website platform (Sitecore) by utilizing data-driven insights.
- Collaboration and Communication: Work with cross-functional teams to translate complex data insights into actionable strategies.
- Data Visualization: Develop dashboards and visualizations that provide accessible insights for clients and partner agencies.
- Staying Current: Keep abreast of the latest data science methodologies, technologies, and industry best practices.
Required Skills & Experience
- Bachelor's degree in Statistics, Mathematics, Computer Science, or a related field; Master's degree preferred.
- Over 5 years of relevant experience as a Data Scientist/Analyst, ideally in banking or financial services.
- Proficient in statistical modeling, machine learning algorithms, and data mining techniques.
- Expertise in tools and programming languages such as SQL, Python, and R.
- Experience with Customer Data Platforms, CRM systems (e.g., Microsoft Dynamics), and website platforms (e.g., Sitecore) is highly desirable.
- Strong analytical mindset, problem-solving skills, and strategic thinking abilities.
- Excellent communication skills to effectively present complex data insights to both technical and non-technical audiences.
- Experience in developing dashboards and visualizations, preferably with Power BI.
- Ability to work both independently and collaboratively, managing multiple projects simultaneously.
We are committed to creating an all-inclusive work environment that supports professional growth and a positive impact on our communities. Our initiatives on Inclusion, Equity & Belonging, paired with the VML Foundation, reflect this commitment. At VML, our people—creators, doers, innovators, and thinkers—drive meaningful experiences that resonate in every interaction.
