- Department: Marketing
- Expertise: Commerce
- Location: Dubai, United Arab Emirates
- Last Updated: 07/05/2024
Who We Are:
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.
Key Tasks and Responsibilities:
- Utilize deep knowledge of paid search technology to develop strategies and manage bi-lingual campaigns in multiple markets.
- Execute campaigns across various platforms including Google Search, YouTube, Facebook/Instagram, Twitter, Snapchat, TikTok, and LinkedIn.
- Stay updated with all social platforms, understanding their strengths and weaknesses.
- Introduce new formats and technology to enhance the presence on social media.
- Work closely with agency partners to suggest and optimize campaigns in real-time.
- Develop paid search and social media strategies.
- Create media plans and set KPIs for campaigns.
- Provide analysis, insights, and recommendations for KPI check-in reports and PCAs (Post Campaign Analysis).
- Create media audience insights presentations based on campaign data.
- Prepare and manage all paid social media plans and budgets.
- Coordinate with internal teams for specs sheet creation and assets delivery.
- Collaborate with the creative team to deliver concepts in the most relevant and insightful way for the target audience.
- Support with Campaign Status Reports.
- Review and edit organic social boxes.
- Provide screenshots and relevant details for weekly Campaign Status Reports.
- Collect supplier reports for weekly KPI check-ins.
- Extract competitor media spends and ad views data and prepare Competitor Analysis presentations.
- Prepare and present strategic paid social media recommendations to clients and line managers. Include objectives, strategy, rationale, and measures of success in presentations.
Requirements:
- The candidate should demonstrate confidence, proactivity, and strong leadership qualities.
- Proven experience in managing paid social and search campaigns.
- Deep understanding of paid search technology and social media platforms.
- Ability to develop strategies and manage campaigns in multiple markets.
- Strong analytical skills with the ability to provide insights and recommendations based on campaign data.
- Experience in budget management and media planning.
- Excellent communication and collaboration skills for working with agency partners and internal teams.
- Proficiency in creating presentations and reports.
- Strong attention to detail and organizational skills.
- Ability to stay updated with industry trends and introduce innovation to campaigns.
- Fluency in English (bi-lingual capabilities are a plus).
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At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction. VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.
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