At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. We are seeking a highly skilled Senior UX Architect to join our CX team and play a pivotal role in transforming customer experiences for one of the UAE’s leading banking institutions.
The primary focus of this role is on conducting user research and usability testing to uncover key insights. You will apply your expertise to define and recommend UX improvements that enhance the overall user journey. This is a strategic and insight-driven position with no visual design responsibilities, requiring a deep understanding of user needs and the ability to translate findings into actionable experience optimizations.
Key Responsibilities:
- User Research and Testing: Plan and execute moderated user testing sessions and other qualitative and quantitative research methods to uncover user needs, pain points, and behaviors.
- Experience Definition: Leverage insights from research to define user journeys, wireframes, and low-fidelity prototypes that optimize customer experiences.
- Data Analysis and Experimentation: Analyze behavioral data using UX analytics tools and integrate findings into iterative improvements.
- Continuous Improvement: Follow a cyclical process of research, define, test, and optimize, ensuring a seamless feedback loop between user insights and experience enhancements.
Essential Requirements:
- Proven experience defining and improving user experiences: At least 5+ years working on large-scale digital projects that include both user research and UX strategy/definition.
- Strong ability to balance research with practical UX design thinking.
- Familiarity with tools like Axure (for low-fidelity prototyping or journey definition) is a plus.
- Experience working on financial services projects or other complex, multi-stakeholder environments is essential.
About You:
You are a detail-oriented UX professional with a strategic mindset, capable of balancing deep insights with high-level recommendations. You thrive in collaborative environments and can effectively communicate complex findings to a wide range of stakeholders. You are passionate about continuous improvement, always seeking opportunities to optimize user experiences through rigorous research and data analysis.
Language Requirements:
While not explicitly mentioned, fluency in English may be assumed based on the job's location and requirements.
If you are interested in this opportunity, please ensure your application reflects your fit for the role, as this is a strategic and research-focused position with no visual design responsibilities.
