About the Role
This position involves developing and leading strategic marketing plans that align with organizational objectives and market trends. As a key player, you will provide marketing counsel to stakeholders, manage large-scale marketing projects, and ensure the successful delivery of initiatives. You will also supervise a team and oversee external agencies, all while maintaining brand standards and enhancing marketing effectiveness through data analysis and strategic insights.
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Key Responsibilities
- Develop and lead strategic marketing plans, translating organizational objectives into integrated strategies informed by audience needs and market trends.
- Provide strategic marketing counsel to internal stakeholders, recommending effective approaches, channels, messaging, and creative solutions to achieve defined business and audience objectives.
- Manage large-scale strategic marketing projects and integrated campaigns, ensuring alignment with strategic priorities, communication objectives, timelines, budgets, and expected outcomes.
- Develop creative concepts for campaigns, events, and activations that translate organizational goals into compelling narratives and audience experiences.
- Prepare strategic proposals and presentations, articulating marketing recommendations and creative concepts to senior leadership and key stakeholders.
- Facilitate business planning, budgeting, and resource allocation, developing annual plans, prioritizing investments, and monitoring expenditure in alignment with strategic priorities.
- Oversee multiple projects and workstreams, managing dependencies, risks, stakeholder expectations, budgets, and timelines to ensure successful delivery across the portfolio.
- Supervise and manage the Strategic Marketing team, setting priorities, allocating resources, providing direction, and developing team capabilities for effective delivery of marketing initiatives.
- Develop and implement agency and supplier scopes of work (SOWs) and procurement processes, ensuring partners are briefed and contracted.
- Supervise external agencies, providing strategic and creative direction, monitoring performance, and ensuring deliverables meet quality standards.
- Maintain and strengthen brand standards across marketing initiatives, ensuring outputs are aligned with the brand positioning.
- Analyze marketing initiatives using performance data and audience insights to assess outcomes and inform future strategies.
- Develop marketing solutions independently when agency support is unavailable, ensuring continuity, agility, and quality in delivery.
- Perform other reasonable tasks as assigned by the supervisor.
Minimum Knowledge, Skills & Experience
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 6-8 years of relevant full-time work experience in marketing, communications, branding, or strategic planning, including 2 years in a supervisory role.
- Proven experience in leading complex, integrated marketing campaigns and managing external agencies and partners.
- Strong background in business planning, budget management, and overseeing multiple projects in a fast-paced environment.
- Effective stakeholder management, strategic thinking, creative problem-solving, and decision-making skills, with the ability to influence senior stakeholders.
- Solid knowledge of procurement and supplier management, including developing scopes of work and managing external partners.
- Excellent writing and verbal communication skills, with the ability to draft and edit various reports and articulate ideas clearly; Arabic proficiency is an advantage.
- Proficient in MS Office applications and familiar with digital and analytical tools for strategic decision-making.
