About the Role
The Assistant Marketing Manager will support the development, execution, and optimisation of marketing strategies designed to enhance brand awareness, grow revenue from rooms, food & beverage, events & conferences, and ensure consistent alignment with the company / Crowne Plaza brand standards. This role requires both creative and analytical skills, strong cross-departmental collaboration, and a proactive mind-set to respond to market trends, competitor activity, and evolving guest expectations.
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Your Day to Day
- Assist in developing the annual and quarterly marketing plans, aligned with hotel objectives
- Help manage and monitor the marketing budget; track spend vs ROI and suggest reallocations when needed
- Support forecasting of marketing campaign outcomes
- Oversee the hotel’s digital footprint: website content, SEO/SEM optimization, online travel agency (OTA) listings
- Plan and execute social media strategies across platforms (Instagram, Facebook, LinkedIn, etc.), including content calendars, posts, ad campaigns
- Coordinate email marketing campaigns, display advertising, retargeting, and online promotions
- Manage production of digital assets: photos, videos, graphics, ensuring alignment with brand standards
- Launch marketing campaigns in support of rooms, F&B, events & meetings; measure their effectiveness
- Use analytics tools (e.g., Google Analytics, Social Media Insights, Meta Ads, etc.) to monitor performance, draw insights, report, and optimize
- Prepare KPI reports for senior management and recommend improvements
- Develop PR strategies; maintain media relations; write & distribute press releases
- Organize media visits, site inspections, familiarization trips
- Ensure brand consistency across all touchpoints—print, digital, environmental, signage, etc.
- Support seasonal promotions, collateral design, signage, merchandise
- Participate in trade shows, exhibitions, local partnerships, and promotions
- Collaborate with third-party agencies/vendors when needed (design, PR, media buying, etc.)
- Support internal communications to employees regarding marketing campaigns, hotel positioning, etc.
- Monitor local, GCC, and international market trends; understand customer segmentation, guest preferences
- Track competitor activity, rate offerings, promotions, brand positioning
- Use insight to suggest new opportunities and product enhancements
- Coordinate with external agencies for planning and executing campaigns and initiatives
- Coordinate online promotions to drive bookings, leads, and engagement across website and online platforms
What We Need From You
- Bachelor’s degree in Marketing, Communications, Business Administration, Hospitality Management, or a related field
- 2-4 years of marketing experience in the hospitality industry (rooms, F&B, events); exposure to digital marketing, content creation, campaign execution. Prior experience in a similar role preferred
- Proficiency with digital marketing tools: Google Analytics, social media ad platforms (Meta Ads, etc.), email marketing tools
- Strong copywriting and editing skills
- Basic design awareness and ability to work with creative tools
- Creative, proactive, detail-oriented
- Excellent written & verbal communication (English is essential; Arabic is a plus)
- Strong organizational & project management skills; ability to multitask
- Analytical mindset – ability to interpret data and make informed decisions
- Collaborative working style; able to build relationships with internal teams and external stakeholders.
What You Can Expect From Us
We give our people everything they need to succeed. From a competitive salary that rewards all your hard work to a wide range of benefits designed to help you live your best work-life – including a full uniform, impressive room discounts, and some of the best training in the business.
Our mission is to welcome everyone and create inclusive teams where we celebrate differences and encourage colleagues to bring their whole selves to work. We provide equal employment opportunities to applicants and employees without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.
We provide every member of the team the room they need to belong, grow, and make a difference in a collaborative environment. We know that to work well, we need to feel well – both inside and outside of work – and through our well-being framework, we are committed to supporting well-being in your health, lifestyle, and workplace.
Join us and you’ll become part of our ever-growing global family.
