Campaigns Marketing Manager

About the Role
As a Campaigns Marketing Manager, you will develop marketing campaigns for category, network, and country teams that bring our brand to life and help drive commercial growth objectives. This involves the adaptation, development, and design of campaigns for all stages of the customer journey and across all channels. You will work closely with marketing and communications teams to understand and respond to their needs, ensuring all campaigns drive engagement, traffic, and leads that ultimately deliver sales and promote customer retention.

Role Accountabilities
Your focus will be on developing and delivering multi-channel marketing campaigns that drive sales, engagement, retention, and lead generation. Responsibilities include:

• Adapting campaigns for different platforms and audiences, ensuring local and cultural relevance through collaboration with brand, content, and localisation teams.
• Creating campaign toolkits for country and network teams, monitoring campaign performance, and continuously improving effectiveness through data analysis, testing, feedback, and optimisation.
• Ensuring campaign assets are accessible across the organisation through the Brand Hub.
• Providing consultancy and guidance to marketing teams across regions, promoting a consistent and standardised campaign approach while balancing local market requirements.
• Gathering feedback from stakeholders, making necessary adjustments, and supporting teams to align campaigns with organisational objectives and brand standards.
• Maintaining strong marketing expertise to keep campaigns on-brand, consistent in style and tone, and optimised for both search performance and user experience.
• Staying informed about industry trends and best practices to develop a deep understanding of market opportunities and challenges for effective campaign planning and execution.
• Collaborating effectively with global, regional, and country marketing teams, content specialists, brand teams, and external agencies to improve efficiency and deliver high-quality campaigns within agreed timelines.

Role Specific Knowledge and Experience
Essentials

• University degree or equivalent required.
• Experience of creating marketing campaigns within a large and complex organisation.
• Proven stakeholder engagement skills.
• Experience in optimisation of campaigns.
• Familiarity with conversion rate optimisation tools.
• Demonstrable experience managing SEO/SEM, search engine marketing, digital display campaigns, email channels, and social media marketing.

Desirables

• Experience with marketing technologies, data, and lead generation marketing.
• Experience within a global organisation.

Important Information

• Company Pay Band: 6
• Department: English and Exams
• Contract type: Indefinite
• Working location: Kuwait, Egypt, and Lebanon.
• Proof of Identity requirements/right to work in country: Candidates must have the legal right to live and work in the country where this role is based. Visa sponsorship and relocation assistance are not provided.
• Closing Date: 24 November 2026 (23.59 IST)

Equality, Diversity, and Inclusion Statement
We are committed to ensuring equality, diversity, and inclusion and welcome applications from all sections of the community. We believe that a diverse workforce enhances our work. We are a Disability Confident Employer and guarantee an interview for disabled applicants who meet the minimum role requirements. We encourage discussions about specific requirements or adjustments to support participation and engagement.

Safeguarding Statement
We are committed to safeguarding children, young people, and adults we work with. All individuals deserve to live in safe environments and deserve protection from all forms of abuse, maltreatment, and exploitation. Appointments to roles involving direct contact with vulnerable groups will be contingent upon thorough checks in line with legal requirements and the company's safeguarding policies.