Position Type: Full-Time, Remote
Location: Middle East Preferred
Working Hours: U.S. Client Business Hours
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About the Role
This role calls for a Cold Email Outreach Specialist who will generate qualified sales opportunities through strategic outbound email campaigns. You will be responsible for the entire cold email process, encompassing prospect list building, writing personalized emails, managing deliverability, optimizing campaigns, and qualifying inbound responses. The position requires a combination of strong copywriting skills, technical deliverability knowledge, and a data-driven approach to build a successful pipeline for the sales team. This is a great opportunity for individuals who are passionate about outbound prospecting and enjoy experimenting with messaging.
What You’ll Own
Prospect Research & List Building
- Build targeted prospect lists using:
- Apollo
- ZoomInfo
- LinkedIn Sales Navigator
- Crunchbase
- Similar prospecting platforms
- Segment prospects by:
- Industry
- Company size
- Job title
- Geography
- Ideal Customer Profile (ICP)
- Verify and clean contact data using:
- NeverBounce
- ZeroBounce
- Clearout
- Maintain organized prospect databases and outreach lists.
Cold Email Campaign Management
- Write personalized cold email copy, subject lines, and calls-to-action.
- Build and launch multi-step outbound sequences (4–8 touchpoints).
- Personalize messaging using company and prospect research.
- Monitor campaign performance daily.
- Continuously optimize campaigns based on engagement and reply metrics.
Deliverability & Inbox Management
- Manage inbox reputation using platforms such as:
- Instantly
- Lemlist
- Smartlead
- Mailwarm
- Monitor:
- Bounce rates
- Spam scores
- Sender reputation
- Inbox health
- Rotate sending domains and inboxes to maximize deliverability.
- Identify and resolve any deliverability issues proactively.
Campaign Optimization & Reporting
- Conduct A/B testing on:
- Subject lines
- Messaging
- CTAs
- Send times
- Track key metrics including:
- Open rates
- Positive reply rates
- Bounce rates
- Conversion rates
- Prepare performance reports and recommend improvements.
- Document testing results and optimization history.
Lead Qualification & CRM Management
- Review campaign replies and accurately categorize responses.
- Identify qualified prospects and route them to the sales team.
- Maintain accurate CRM records using:
- HubSpot
- Salesforce
- Zoho CRM
- Similar CRM platforms
- Ensure outreach data remains organized and up to date.
Compliance & Best Practices
- Ensure campaigns comply with:
- Maintain suppression and unsubscribe lists.
- Follow outbound email best practices to protect sender reputation.
What Makes You a Strong Fit
- Excellent persuasive and concise writing skills.
- Strong analytical mindset focused on performance improvement.
- Comfortable using outbound automation and deliverability tools.
- Organized, proactive, and highly execution-focused.
- Strong attention to detail.
- Continuously tests, learns, and optimizes campaign performance.
Required Experience & Skills
Experience
- 1–2+ years in:
- Cold Email Outreach
- Outbound Lead Generation
- Sales Development (SDR)
- Outbound Marketing
Technical Skills
- Hands-on experience with:
- Apollo
- Instantly
- Lemlist
- Smartlead
- Woodpecker
- Similar outreach platforms
- Experience writing cold email campaigns.
- Strong Excel or Google Sheets skills.
- Excellent written English communication.
Nice-to-Have
- Experience managing large-scale email deliverability.
- Understanding of:
- Experience supporting B2B SaaS, agencies, or service businesses.
- Experience collaborating with SDRs or Account Executives.
- Familiarity with outbound automation workflows and CRM integrations.
What a Typical Day Looks Like
- Build and refine prospect lists.
- Launch and monitor outbound email campaigns.
- Review inbox health and deliverability metrics.
- Optimize messaging, targeting, and campaign performance.
- Qualify interested prospects and hand them off to sales.
- Update CRM records and maintain campaign documentation.
Key Metrics for Success (KPIs)
- High email open rates.
- Positive reply and conversation rates.
- Low bounce rates and strong inbox health.
- Consistent campaign execution and optimization.
- Accurate CRM documentation.
- Growth in qualified outbound pipeline.
Why Join Us?
- Own the complete outbound email process from strategy to execution.
- Work with modern sales engagement and automation tools.
- Directly influence pipeline growth and revenue generation.
- Performance-driven environment with measurable impact.
- Opportunities to grow into roles like:
- Senior Outbound Specialist
- Sales Development Team Lead
- Outbound Growth Manager
- Revenue Operations
