Complex Director of Marketing

About the Role
The Director of Marketing Communications is responsible for the planning, direction, control, and coordination of all communication activities, with an emphasis on public relations. This role promotes and maintains effective communications to enhance the prestigious image of the hotel, contributing to its revenue generation.

Candidate Profile

Education and Experience
Required:

• High school diploma or GED; 4 years experience in sales and marketing, guest services, front desk, or a related professional area.
• OR
• 2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or a related major; 2 years experience in sales and marketing or a related professional area.

Core Work Activities

Managing Marketing Communications Activities

• Develops an annual communications plan with specific goals and budgets as outlined in the hotel's marketing plan/communications manual.
• Prepares working plans to achieve goals and ensures the communications team is fully briefed on goals and progress.
• Compares actual achievements against goals on a regular basis and takes corrective action.
• Assists the Director of Marketing (DOM) in the planning of all mailing activities and oversees their execution.
• Ensures that the corporate identity (ID) manual is kept up-to-date and implemented appropriately.
• Prepares the monthly sales & marketing “communications” report in a timely manner.
• Supervises and directs photography for advertising, collateral, and public relations purposes in coordination with the DOM, the advertising agency, and the corporate office’s field marketing department.
• Maintains a comprehensive master slide/photo/CD library for all advertising, collateral, and public relations activities and regularly updates the corporate office’s image library.
• Supervises operations of the in-house art department.
• Monitors activities of competitor hotels and trends within the industry.

Managing Public Relations Activities

• Acts as the official spokesperson for the hotel when appropriate and responds to all media requests within 24 hours.
• Compiles and maintains a comprehensive list of media contacts and manages them according to the media account management system.
• Prepares press releases for targeted media, both locally, regionally, and internationally.
• Collaborates with corporate and international press offices to develop story angles.
• Plays a key role in community and government relations as well as VIP handling.
• Secures opportunities, directs, and attends hotel-sponsored events, and develops targeted partner relationships.
• Creates and organizes press promotional activities.
• Participates in press events/trips organized by regional PR offices as required.
• Conducts press blitzes when appropriate.
• Ensures press kit information is comprehensive and kept up-to-date.

Managing Advertising Activities

• Collaborates with the DOM and advertising agency on rooms and food & beverage tactical advertising campaigns' creative and media plans.
• Maximizes the advertising budget by ensuring that the hotel's creative message and media activities align with those of sister hotels and company group advertising.
• Ensures advertising creatives are consistent with the company, projecting a cohesive and quality message.
• Reviews the hotel's market segmentation and other relevant marketing reports to align media scheduling with those segments.
• Monitors and maintains media schedules and ensures prompt settlement of accounts.

Managing Direct Marketing Activities

• Takes an integrated approach to direct marketing activities, ensuring a consistent and quality image is projected.
• Assists the DOM in the planning, implementation, and tracking of electronic marketing activities.
• Maintains budget control.

Managing Collateral

• Coordinates and executes production of all printed materials, with the assistance of advertising agencies, adhering to corporate ID manual specifications.
• Ensures hotel information is updated regularly on the internet/intranet.
• Supervises the production and quality of all displays and temporary signage in hotel public areas.
• Supervises and manages budgets for quality gift items as appropriate, ensuring proper usage of the hotel logo on gift items per corporate ID manual.
• Supervises the in-house graphic designer and/or print shop.

Diversity Commitment
At the company, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We foster an environment where the unique backgrounds of our associates are valued and celebrated. Our commitment includes non-discrimination on any protected basis, including disability, veteran status, or any other basis protected by law.

Company Mission
We are committed to empowering guests to regain control and enhance their well-being while traveling, ensuring they can be the best version of themselves. To achieve our mission, we seek passionate and engaged associates who embrace their own well-being practices both on and off property. You are the ideal candidate if you are passionate, active, take pride in your well-being, optimistic, and adventurous. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of yourself.