About the Role
Ready to apply for roles like this?
Unlock the company name and direct application link. Subscribers get instant access to fresh jobs across Dubai, Abu Dhabi and Riyadh, many with visa support.
Unlock employer & apply directly
The Content Specialist in entertainment operations is responsible for crafting compelling and engaging content across multiple platforms to captivate audiences and promote the venue's entertainment offerings. This role involves curating multimedia content, including videos, images, and written materials, which enhances brand visibility, drives audience engagement, and ultimately increases attendance and revenue. Content Specialists will collaborate with marketing teams and entertainment professionals to ensure a cohesive storytelling approach that aligns with the venue's brand identity and objectives.
Responsibilities
- Execute the content development process (design, resources planning, training, and implementation) for activities and variable programs, ensuring delivery within the set timeline and company objectives.
- Develop all content documentation (matrixes, presentations, program manuals, collaterals, multimedia, purchasing lists, etc.).
- Collaborate with Sponsors’ teams to research and understand the Sponsor’s brand, communication goals, and participation objectives.
- Collaborate with the Marketing team to research and understand market preferences and trends.
- Create and/or adapt concepts to support pitches for potential Sponsors.
- Create and/or adapt concepts to support new activities for existing Sponsors.
- Evaluate activities, show performances, special events, and variable program activities to ensure proper usage of brands, procedures, and products.
- Evaluate staff performance and provide feedback regarding activity key elements and role-play, ensuring performance within set standards.
- Evaluate the proper handling of food in food-related establishments.
- Evaluate the appropriate use of consumables and role-play uniforms.
- Evaluate the proper handling of machinery and equipment.
- Evaluate the implementation of the corresponding activity script.
- Evaluate the quality and safety of all elements used in activities: ingredients, utensils, etc.
- Ensure adherence to brand standards and Sponsors’ requirements during character appearances both inside and outside the park, when applicable.
- Evaluate Marketing activations both inside and outside the park when applicable.
Job Knowledge & Skills
- Proficiency in creating diverse multimedia content such as videos, images, and written materials tailored to various platforms and audiences.
- Understanding of digital marketing principles, including SEO, social media marketing, and content distribution strategies to maximize reach and engagement.
- Ability to analyze audience demographics, preferences, and behavior to develop content strategies that resonate and drive interaction.
- Skill in crafting compelling narratives and storytelling techniques to effectively communicate the venue's entertainment offerings and brand message.
- Familiarity with content management systems and digital publishing platforms for content scheduling, publishing, and performance tracking.
- ERP knowledge, preferably SAP functional skills, are required for success in this role.
Job Experience
- Minimum of 8 years of working experience, with at least 5 years relevant experience and 2 years in the GCC being a plus.
Competencies
- Agility
- AI Fluency
- Brand Visibility L2
- Digital Content L2
- Leadership
- Product/Service Management L2
- Quality
- Resilience
- Social Media Metrics L2
- Social Media Strategy L2
Education
- Bachelor’s Degree in Communication or Marketing.
