To effectively monitor the customer experience, collect feedback, measure satisfaction levels, track key customer experience metrics, and analyze customer touchpoints throughout their lifetime with the company.
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Responsibilities
- Identify touch points during customer experience and analyze the current state of these touch points and how to improve them.
- Collect, track, and analyze customer feedback and suggest improvements internally based on the insights gathered—help measure metrics such as NPS to gauge how the brand is performing on CX performance parameters.
- Conduct customer interviews and surveys and report on insights.
- Regular communication with internal stakeholders such as customer care and other customer-facing teams to identify gaps and opportunities.
- Raise red flags wherever the business process—billing, installation, or anything pre or post sales—needs correction to ensure the customer has a seamless experience with the company.
- Ensure the CX strategies are aligned to the larger marketing and business goals and outcomes.
- Work with the product and technology teams to ensure a seamless brand and buying experience with technology—be it the brand website or a self-service app.
- Design and implement customer retention programs to minimize churn and enhance long-term customer engagement.
- Oversee customer service metrics, including response time, resolution rate, and CSAT, to drive continuous improvement.
- Monitor competitor strategies and industry trends to ensure the company remains a leader in customer experience.
- Analyze internal company performance data and find out patterns that might affect the customer experience.
- Prepare weekly, monthly, and annually data-based insights and report them to internal stakeholders.
- Support internal stakeholders with data analytics when needed to help them improve areas that affect customer experience.
- Lead and manage projects and programs with internal stakeholders to improve customer experience.
Qualifications
- 8 - 10 years of experience in customer experience, customer service, or operations.
- Strong analytical skills with experience in customer feedback analysis, retention management, and process improvement.
- Proficiency in CX tools, CRM software, and customer support platforms.
- Excellent communication and leadership skills, with the ability to influence stakeholders.
- Knowledge of food delivery or e-commerce industries is a plus.
- Ability to work in a fast-paced, dynamic environment and drive results.
- Strong project management skills with the ability to execute multiple initiatives simultaneously.
- Experience in data-driven decision-making, customer segmentation, and personalization strategies.
Education and Certifications
Bachelor’s degree in Business Administration or a relevant field is required.