Director of Marketing and Enrollment

About the Role
In this full-time position, you will lead the marketing and enrollment strategy aimed at attracting targeted students, enhancing the school's brand image, and achieving annual enrollment targets. Your role will also focus on maximizing the impact on parents and the broader community, ensuring a positive experience throughout the enrollment process.

Duties & Responsibilities

• Develop and implement the strategic marketing and enrollment plan.
• Oversee the Call Center and the inquiries/customer support team.
• Manage digital marketing and social media initiatives.
• Oversee design and visual content for marketing purposes.
• Organize marketing campaigns and field events to generate interest.
• Monitor the enrollment and admissions process to ensure an excellent experience for parents.
• Build partnerships with external parties to expand outreach efforts.
• Prepare periodic marketing and enrollment performance reports.
• Support impact-maximization goals through effective content and campaigns.

Key Performance Indicators (KPIs)

• Number of new enrollments annually (against target).
• Conversion rate from inquiry to enrollment.
• Level of engagement and follower growth on social media.
• Parent satisfaction with the enrollment process (target ≤ 90%).
• Cost per enrollment (cost of acquiring each new student).

Qualifications & Competencies

• Minimum of 6–8 years of experience in marketing and sales (experience in the education sector preferred).
• Skills in leading both digital and traditional marketing teams.
• High creativity and a deep understanding of the parent audience.
• Proficiency in digital marketing tools (Google Ads, Meta, Content Management).
• Commitment to the Sakinah Quintet and the ability to convey its values through content.

Impact Maximization Requirements
You are expected to commit to maximizing impact on parents and the community through purposeful educational content that reflects the Sakinah Quintet. Your efforts will contribute to the ongoing legacy (sadaqah jariyah) and the dissemination of beneficial knowledge.

Salary & Benefits
Salary will be commensurate with experience, along with performance incentives linked to enrollment numbers.

Primary Quintet Pillar
The Work Pillar — particularly trade and investment — with supporting emphasis on the Knowledge Pillar through content.

Applicable Institutional Policies

• The Impact Maximization Plan.
• Policy for integrating the Sakinah Quintet into curricula.
• Policy for maximizing Quran and Al-Bayan instruction.
• Policy for developing Islamic studies curricula.
• Policy for integrating the STEAM curriculum.
• Policy for maximizing impact in reading and writing.
• Financial-streamlining policy, with a focus on extended impact.