About the Role
This position is focused on owning the Enterprise Communications Strategy and MarCom roadmap, which involves aligning priorities, governance, and market activation to strengthen the company Business in Qatar. The role requires leveraging customer, competitor, and market insights to shape communications priorities, propositions, and campaign decisions, as well as strengthening the company Business positioning through differentiated, audience-led messaging and consistent brand alignment across various touchpoints.
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Responsibilities
- Own the Enterprise Communications Strategy and MarCom roadmap, aligning priorities, governance, and market activation.
- Utilize customer, competitor, and market insights to inform communications priorities, propositions, and campaign decisions.
- Develop and execute integrated campaigns from brief to activation, ensuring clear objectives and cross-functional readiness.
- Equip Sales with proposition messaging, customer-facing content, and activation tools to support Enterprise launches and commercial conversations.
- Manage the company Business website, including content roadmap and digital campaigns, while monitoring performance to enhance engagement, conversion, and effectiveness.
- Build market visibility and thought leadership through public relations, executive engagement, events, partnerships, customer stories, and social media amplification.
- Plan and execute Enterprise Business Unit events with partners and internal teams, ensuring alignment with customer and commercial priorities.
- Manage Enterprise reputation and communications risks by coordinating timely responses to sensitive customer or market issues.
- Link communications activities to business outcomes through clear performance measures, ROI tracking, and actionable insights.
- Optimize communications investments and agency performance to ensure quality, speed, value, and brand compliance.
- Lead stakeholder alignment, strengthen customer and partner relationships, and build communications capability.
Qualifications
- Bachelor’s or Master’s degree in Marketing, Communications, Business, Advertising, or a related discipline.
- 5 - 8 years of relevant experience in communications, integrated marketing, brand management, B2B marketing, or related fields.
- Proven track record in leading complex, integrated communications programs in cross-functional environments.
- Strong understanding of B2B customers, customer journeys, engagement, and demand generation.
- Demonstrated experience in managing campaigns, website and content management, digital initiatives, social media, public relations, events, and executive communications.
- Experience in managing agencies, partners, and communications budgets effectively.
- Strong commercial and analytical capabilities, with the ability to link communications initiatives to customer and business outcomes.
- Excellent executive communication, influencing, stakeholder management, and presentation skills in both English and Arabic.
- Must be a Qatari national.
