Own and accelerate growth for the company across Food (Restaurants) and Q-Commerce (QC) by driving ROI-positive campaigns, an always-on seasonal calendar, and best-in-class lifecycle marketing. You’ll grow MAU, acquire and reactivate users, and generate demand through sharp customer segmentation, data-driven CRM, and performance marketing—while coaching a high-performing team.
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Key Responsibilities
- Plan and execute the Food & QC annual seasonal calendar (Ramadan, Back-to-School, National Days, sports moments, etc.) with clear hypotheses, budgets, and ROI targets.
- Build campaign playbooks and A/B tests (offers, creatives, channels, landing flows) to improve conversion and basket size.
- Own channel mix, budgets, and forecasts across paid, owned, and earned; optimize for ROAS, CAC, LTV, payback period, and voucher efficiency.
- Implement rigorous post-mortems and incrementality measurement (geo-tests, holdouts).
- Define actionable segments (new, dormant, high-value, category explorers, QC-first, etc.) and design journeys to improve activation, frequency, and retention.
- Partner with Analytics to build cohorts and propensity models for upsell/cross-sell (e.g., Food → QC).
- Own CRM strategy and execution (push, in-app, email, SMS, WhatsApp), including journey orchestration, triggers, and personalization.
- Scale app installs and re-installs via performance channels (Meta, Google UAC, TikTok, Snap), OEM/app stores, affiliates, and partnerships.
- Launch category and merchant-led programs (new store launches, exclusives, bundles, subscriptions) to stimulate orders and GMV.
- Lead, coach, and develop 2 Senior Specialists.
- Ensure data privacy, consent management, and anti-spam compliance; uphold brand guidelines and safety standards.
Qualifications
- 5–8 years in growth/performance marketing or CRM/lifecycle for a consumer app/marketplace (food delivery, q-commerce, ride-hailing, or e-commerce preferred).
- Proven ownership of MAU, CAC/LTV, and retention with strong ROI outcomes.
- Experience building and leading small, high-impact teams.
- Experience in MENA region.
Skills & Tools
- Strong quantitative skills; comfortable with funnel analytics, cohorting, and experimentation.
- Hands-on with mobile attribution (AppsFlyer/Adjust), analytics (Firebase, GA4, Amplitude/Looker; basic SQL a plus).
- CRM platforms (e.g., Braze/Iterable/Leanplum) and journey orchestration.
- Performance channels: Google UAC, Meta, TikTok, Snap, OEM.
- Excellent brief writing, creative testing, and stakeholder management.
