As Head of Brand Ads, you’ll take the company's advertising business to the next level — evolving it from a high-potential unit into a strategic, scalable, and profitable business. You’ll lead a cross-functional team, develop high-impact partnerships with media agencies and global brands, and shape how advertisers engage with the company's unique ecosystem.
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Location
Bucharest, Romania
Responsibilities
- Develop a long-term commercial and operational plan to make the company's Brand Ads a sustainable and profitable business vertical.
- Lead the relationship with top-tier media agencies and holding groups, shaping multi-year joint business plans.
- Build and nurture senior-level partnerships with top FMCG players and emerging local brands, creating joint business plans that maximize their visibility and performance within the company's ecosystem.
- Be accountable for Brand Ads revenue, profit margins, and investment prioritization.
- Oversee execution of media campaigns (endemic and non-endemic), ensuring flawless delivery and measurable impact for advertisers.
- Build and develop a team of brand media specialists, strategic planners, and account leads.
- Collaborate with product, data, and central media teams to influence roadmap priorities, product developments, and measurement frameworks that enable scalable media performance.
Qualifications
- 8+ years of experience in digital or retail media, including time in media agencies, FMCG, or retail tech.
- Proven record of building or scaling a commercial function/business.
- Strong experience managing complex agency relationships and multi-brand portfolios.
- Demonstrated P&L ownership, with experience driving profitability in a high-growth environment.
- Excellent leadership and communication skills — able to inspire teams, align stakeholders, and represent the company externally.
- Data-driven decision-making with the ability to balance analytical depth and creative thinking.
- Passion for advertising innovation, technology, and retail transformation.
Work Conditions
- An enticing equity plan that lets you own a piece of the action.
- Top-notch private health insurance to keep you at your peak.
- Monthly meal vouchers + free deliveries.
- Discounted gym memberships to keep you energized.
- Extra time off, the freedom to work from home two days a week, and the opportunity to work from anywhere for up to three weeks a year!
- Enhanced parental leave.
- Online therapy and wellbeing benefits to ensure your mental well-being.
