Head of Brand Ads

As Head of Brand Ads, you’ll take the company's advertising business to the next level — evolving it from a high-potential unit into a strategic, scalable, and profitable business. You’ll lead a cross-functional team, develop high-impact partnerships with media agencies and global brands, and shape how advertisers engage with the company's unique ecosystem. You will not only execute but build: the business model, the partnerships, and the organization needed to make the company a reference player in retail and brand media.

Responsibilities

• Build and Scale the Brand Ads Business: Develop a long-term commercial and operational plan to make the company's Brand Ads a sustainable and profitable business vertical. Define the go-to-market strategy, pricing model, and commercial narrative to position the company as a key player in Retail Media.
• Develop Strategic Agency Partnerships: Lead the relationship with top-tier media agencies and holding groups, shaping multi-year joint business plans. Build frameworks for agency collaboration, measurement, and performance accountability.
• Develop Strategic FMCG partnerships: Build and nurture senior-level partnerships with top FMCG players and emerging local brands, creating joint business plans that maximize their visibility and performance within the company's ecosystem.
• Own the P&L and Growth Strategy: Be accountable for Brand Ads revenue, profit margins, and investment prioritization. Identify and unlock new monetization opportunities through brand partnerships and innovative formats.
• Drive Excellence in Execution: Oversee the execution of media campaigns (endemic and non-endemic), ensuring flawless delivery and measurable impact for advertisers.
• Shape a High-Performing Team: Build and develop a team of brand media specialists, strategic planners, and account leads. Ensure strong collaboration with local commercial teams and HQ stakeholders to embed media thinking across the company's commercial strategy.
• Be a Voice for Advertising in the company: Collaborate with product, data, and central media teams to influence roadmap priorities, product developments, and measurement frameworks that enable scalable media performance.

Requirements

• 8+ years of experience in digital or retail media, including time in media agencies, FMCG, or retail tech.
• Proven record of building or scaling a commercial function/business.
• Strong experience managing complex agency relationships and multi-brand portfolios.
• Demonstrated P&L ownership, with experience driving profitability in a high-growth environment.
• Strategic mindset with a hands-on attitude.
• Excellent leadership and communication skills.
• Data-driven decision-making with the ability to balance analytical depth and creative thinking.
• Passion for advertising innovation, technology, and retail transformation.

Work Conditions

• An enticing equity plan that lets you own a piece of the action.
• Top-notch private health insurance.
• Monthly meal vouchers + free company deliveries.
• Discounted gym memberships.
• Extra time off and the freedom to work from home two days a week.
• Enhanced parental leave.
• Online therapy and wellbeing benefits.

Here at the company, we thrive on diversity and are committed to providing equal opportunities to talent from all backgrounds. We encourage you to bring your authentic self to work, fostering an inclusive environment where everyone feels heard.