Head of Home Segment

About the Role
This role is responsible for owning the end-to-end Profit and Loss (P&L) for the Home segment, which includes Fiber and 5G Home Internet. The position entails defining and executing strategies aimed at growing the Home business in alignment with corporate objectives while managing revenue, costs, EBITDA, and customer KPIs. A key aspect of this role is to identify and capitalize on new market opportunities, customer segments, and partnership models to develop a competitive portfolio of services, including high-speed Fiber broadband, 5G wireless home internet, voice services, and smart home value-added services.

Responsibilities

• Own the end-to-end P&L for the Home segment (Fiber and 5G Home Internet) revenue, costs, EBITDA, and customer KPIs.
• Define and execute short-, medium-, and long-term strategies to grow the Home business in alignment with corporate objectives.
• Identify and capitalize on new market opportunities, customer segments, and partnership models.
• Develop and manage a competitive portfolio of Home services including high-speed Fiber broadband, 5G wireless home internet, voice services, and smart home value-added services.
• Lead strategies (Home + Mobile + Content) to drive customer retention and cross-sell opportunities and increase lifetime value.
• Continuously innovate on pricing, packaging, and features to maintain market differentiation.
• Work cross-functionally to drive customer acquisition and base management across all relevant channels: retail stores, direct sales teams, telesales, digital, and partners by collaborating closely with the Head of Consumer Sales, CXO, and CVM.
• Set and oversee sales and distribution strategies to maximize coverage, penetration, and conversion rates of Fiber rollout by working closely with Geo Marketing & Technology.
• Implement channel-specific performance targets and incentive plans in collaboration with sales channels and sales operations.
• Ensure best-in-class onboarding and support by working with CXO on the full customer journey — from order to installation to service delivery.
• Lead customer retention strategies through proactive base management, loyalty programs, and experience enhancements.
• Champion digital transformation initiatives to enable self-service, smart troubleshooting, and improved Net Promoter Score (NPS).
• Collaborate with terminals, technology, and supply chain teams to ensure optimal device acquisition for an excellent Wi-Fi experience.
• Manage revenue forecasts, pricing strategies, discount management, and cost optimization initiatives.
• Optimize operational efficiency in sales, provisioning, activation, and support processes.
• Maintain tight control over OPEX, marketing spend, and cost-to-acquire and cost-to-serve metrics that affect the P&L.
• Align rollout strategy with long-term Home P&L objectives by working with Geo Marketing & Rollout.
• Build, lead, and motivate a high-performance Home business team.
• Collaborate cross-functionally with Rollout, Fulfillment, Network, IT, Customer Care, Finance, and Regulatory teams to achieve Home business goals.
• Represent the Home segment at executive leadership meetings and external forums as required.

Qualifications

• Bachelor’s degree in business, Telecommunications, Engineering, or a related field (MBA is a strong plus).
• 10+ years of leadership experience in telecommunications, particularly in broadband, fiber, or wireless home services.
• Proven success in P&L management with a track record of growing subscriber bases and delivering revenue/profit targets.
• Strong background in Geo Marketing, marketing, product development, and customer experience management.
• Experience working in the Middle East or similar fast-evolving markets, ideally from a challenger Fiber player.
• Proven experience in Fiber and 5G Home subscriber acquisition and base growth.
• Track record of revenue growth and achieving EBITDA margin targets.
• Experience in churn reduction and customer lifetime value (CLV) improvement.