About the Role
In this role, you will lead the development, prioritization, and execution of the approved CBU product roadmap across mobile, broadband, and converged services. You will collaborate with commercial units, including marketing, sales, and customer experience, alongside technology teams to launch innovative and scalable products on time and within budget. Your strategic insight will be crucial as you monitor market trends, customer insights, and competitor offerings to guide product strategy effectively. You will ensure that all product launches meet go-to-market requirements and deliver measurable business value.
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Key Responsibilities
- Lead the development of the CBU product roadmap, prioritizing and executing plans for mobile, broadband, and converged services.
- Collaborate with commercial departments and technology teams to deliver innovative products efficiently.
- Monitor and analyze market trends, customer insights, and competitor activities to inform product strategy.
- Ensure all launches fulfill go-to-market requirements and contribute positively to business outcomes.
- Manage the device and terminal strategy, including full P&L responsibility for mobile handsets, routers, wearables, and accessories.
- Negotiate and manage commercial agreements with OEMs and strategic partners for competitive pricing and product exclusivity.
- Oversee stock availability, supply chain efficiency, and health of inventory across all channels.
- Create brand differentiation through exclusive device offers and strong manufacturer relationships.
- Work with CBU segments teams to enhance device purchase options for customers.
- Manage the VAS and digital content portfolio, covering entertainment, gaming, education, financial services, and other services.
- Own the P&L for VAS, leading revenue and margin strategies in partnership with stakeholders.
- Drive innovation in VAS offerings to enhance ARPU, customer engagement, and loyalty.
- Build and manage relationships with local and global content providers and application platforms.
- Lead the execution of the loyalty program ipoints in coordination with segments and a sister company.
- Inspire and lead three functional teams, fostering collaboration and operational alignment.
- Define and monitor departmental KPIs, including revenue, profitability, time-to-market, product performance, and customer adoption.
- Ensure robust governance for roadmap approvals and partner management.
- Promote a culture of innovation and data-driven decision-making across functions.
Qualifications
- Bachelor’s degree in Business, Sales, Marketing, or a related field (MBA preferred).
- 10+ years of experience in the telecom industry, with demonstrated leadership in at least two of the three key areas: products, devices, or VAS.
- Proven track record in P&L management, partner negotiations, and commercial execution.
- Deep understanding of consumer technology trends, product lifecycle management, and customer behavior in the Middle East region.
- Experience collaborating with global OEMs and local service/content providers.
