About the Role / About the Job
We are looking for an experienced Japan Country Manager to drive growth for an international crypto-focused sports betting and online casino brand. This is a hands-on, commercially focused role with ownership of the Japanese market strategy, customer acquisition, VIP operations, retention and revenue growth. The ideal candidate will have a strong understanding of the Japanese gaming market, an established local network and a proven track record of acquiring and monetizing players.
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Responsibilities:
- Own the Japan market strategy, commercial roadmap and P&L, with clear acquisition, revenue and profitability targets.
- Develop and scale customer acquisition channels, including affiliates, influencers/KOLs, streamers, communities, SEO, paid media and strategic partnerships.
- Build relationships and negotiate competitive CPA, revenue-share and hybrid deals with key local partners.
- Drive growth in FTDs, active players, GGR/NGR and LTV while optimizing acquisition costs and ROI.
- Oversee VIP operations, retention and reacquisition strategies, including reactivating dormant and high-value players.
- Work closely with CRM to improve conversion, retention and player lifetime value, ensuring promotions and VIP incentives deliver strong ROI.
- Define the brand's positioning for Japanese customers, ensuring campaigns, content and promotions are properly localized.
- Build and lead the local operation, recruiting talent as needed and collaborating with central marketing, product, payments, compliance and operations teams.
Requirements:
- Significant experience in Japan-facing online casino, sportsbook, crypto gaming or a closely related digital gaming business.
- Proven track record of scaling customer acquisition and generating revenue in the Japanese market.
- Experience managing VIP, retention and player reactivation strategies.
- Strong network across Japanese affiliates, influencers/KOLs, gaming communities and digital media.
- Deep understanding of Japanese player behaviour, acquisition channels and affiliate economics, including CPA, revenue share, CAC, LTV and churn.
- Experience managing acquisition budgets with clear ROI and profitability accountability.
- Native or near-native Japanese and strong English communication skills.
- Entrepreneurial mindset, strong commercial judgement and the ability to operate independently.
What's on offer:
- A senior, high-impact role with ownership of the Japanese market and its commercial performance.
- Competitive and flexible remuneration based on experience.
- Potential for a substantial performance-based incentive scheme aligned with market growth and profitability.
Success will be measured by profitable player acquisition, FTD growth, VIP development, retention, reacquisition, revenue and long-term market share.
