About the Role
Your role plays a key part in bringing the company brand to life by planning, coordinating, and delivering integrated campaigns across inflight entertainment (IFE), digital platforms, and marketplace environments. Working at the intersection of content, product, and commercial teams, the role ensures cohesive storytelling, consistent brand messaging, and seamless execution across every customer touchpoint.
From content and product launches to commercial promotions and partner initiatives, the role owns campaign orchestration end to end—managing calendars, aligning stakeholders, and optimizing performance across the passenger journey. Through thoughtful campaign planning and execution, the role helps drive customer engagement, strengthen brand impact, and support commercial and product growth across the company ecosystem.
As part of your role, your responsibilities will be inclusive of, but not limited to the following:
- Deliver integrated campaign impact, measured by campaign reach and alignment scores, by developing and managing multi-channel campaign strategies supporting content launches, product features, commercial promotions, and marketplace initiatives.
- Ensure seamless end-to-end campaign execution, measured by on-time and error-free launches, by coordinating campaigns across in-flight entertainment systems, mobile applications, and digital channels.
- Support commercial and product initiatives, measured by launch performance indicators, by executing structured campaigns for product releases, feature rollouts, and marketplace promotions.
- Optimize campaign prioritization, measured by seasonal and commercial impact, by managing scheduling based on demand patterns, strategic initiatives, and business priorities.
- Measure campaign success and impact, measured by engagement, awareness, and conversion KPIs, by tracking performance across inflight and digital platforms.
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Be part of an extraordinary story
Your skills. Your imagination. Your ambition. Here, there are no boundaries to your potential and the impact you can make. You’ll find infinite opportunities to grow and work on the biggest, most rewarding challenges that will build your skills and experience. You have the chance to be a part of our future and build the life you want while being part of an international community.
Our best is here and still to come. To us, impossible is only a challenge. Join us as we dare to achieve what’s never been done before.
Together, everything is possible.
About you
- Bachelor’s Degree or equivalent with minimum 10+ years of job-related experience.
- Proven experience planning, executing, and managing digital or media campaigns across multiple platforms.
- Strong expertise in content led campaigns, digital campaign calendars, and end-to-end orchestration.
- Demonstrated understanding of brand storytelling, commercial messaging, and customer journey alignment.
- Experience supporting product launches, feature rollouts, or marketplace activations in complex environments.
- Excellent stakeholder, project, and timeline management skills, with the ability to manage multiple concurrent campaigns.
- Experience working in airline, travel, hospitality, or premium brand environments, including exposure to inflight entertainment and digital passenger experience platforms.
- Proven involvement in multichannel campaign coordination across IFE, mobile, web, retail, or digital marketplace platforms, with an understanding of customer journey mapping and personalization.
- Familiarity with digital analytics and performance reporting, and experience collaborating with creative agencies or content production teams.
