Marketing & Communication Officer

About the Role The Marketing Officer is responsible for developing and executing the marketing strategy to build a positive awareness of the school while driving qualified leads, enrollment growth, and retention. Collaborating with the regional marketing team and the school Leadership Team, the Marketing Officer will manage brand messaging, content marketing, social media presence, and internal communications, ensuring the school’s values and messaging are communicated effectively across all channels. Key Responsibilities - School-level Marketing Strategy & Planning - Develop the annual marketing plan aimed at driving positive awareness of the school, qualified leads, enrollment growth, and retention. - Monitor the progress of the plan throughout the year and communicate any risks to key stakeholders, along with ideas for mitigation. - Brand Management - Ensure consistent communication of the brand and key messages across all marketing materials. - Act as brand guardian within the school, ensuring staff and teachers convey the same messaging. - Content Marketing - Plan the overall content calendar across social media, email, website, and other relevant touchpoints. - Identify stories within the school that illustrate key messaging and brand values, capturing these moments through photography and videography for marketing purposes. - Develop, review, and publish marketing content across relevant touchpoints. - School Website - Ensure website content is accurate and up to date, checking all pages and functionalities regularly. - Plan and execute new website content aligned with the school’s marketing strategy. - Social Media Marketing & Community Management - Proactively manage the school’s social media presence, including creating and posting engaging content. - Monitor comments and messages, responding promptly as per community management guidelines. - Report on social media performance with recommendations for improvement. - Email/CRM - Plan, design, review, and dispatch emails to prospective parents in partnership with the Admissions and Regional Marketing Teams. - Analyze email performance and optimize campaigns accordingly. - Events - Collaborate with Admissions to drive new enrollments and retention through event planning. - Partner with the regional marketing team to promote admissions/retention events via email, WhatsApp, website, social media, and on-premises content. - Internal Communications & PR - Support with the development and distribution of PR/communications content as needed, in partnership with the Regional Marketing Team and school Leadership Team. - Offline Marketing Collateral Planning - Work with school Leadership and regional marketing teams to develop environmental branding, out-of-home placements, and giveaways. - Word of Mouth Marketing - Gather and promote parent testimonials on the website and social media. - Manage reviews on third-party sites actively. - Other Responsibilities - Flexibility in performing duties is required to cater to the strengths of the post holder and the needs of the school. ISP Principles - Begin with our children and students. Their success is central to our mission, and their well-being and safety are our priorities. - Treat everyone with care and respect. We embrace diversity and promote the well-being of all team members. - Operate effectively. Focus on impactful initiatives while adhering to school policies and community values. - Be financially responsible. Make prudent financial decisions based on the needs of students and the school. - Learn continuously. Engage in personal and professional development to drive improvement. Commitment to Safeguarding The company is dedicated to safeguarding the welfare of children and young people. All staff and volunteers are expected to adhere to this commitment and are subject to vetting procedures, including background checks covering the previous 10 years of employment history. Commitment to Diversity, Equity, Inclusion, and Belonging The company values an inclusive culture and encourages candidates regardless of background to apply. We seek to hire and develop high-performing teammates from diverse demographics who align with our vision and principles.