Marketing & Creative Services Director

About the Role

The Marketing & Creative Services Director leads marketing, communications, branding, digital strategy, and creative services across two connected—but distinctly different—organizations: a church and a gardens organization. This role demands a strategic, creative, commercially minded approach that operates at the intersection of ministry and marketplace, understanding the importance of church communications while also driving growth in hospitality and entertainment.

The Director is tasked with advancing the ministry voice of the church and building the visibility and engagement of the gardens organization. The successful candidate will protect the distinct identities and voices of both organizations, ensuring impactful communications that resonate with their audiences.

What You’ll Do

Church Ministry Marketing & Communications

• Partner with pastoral, executive, and ministry leaders to understand the church’s vision and needs.
• Translate ministry direction into clear, engaging communications.
• Develop promotional plans for worship services, events, and outreach initiatives.
• Protect and strengthen the church’s voice through intentional, faith-aligned communication.
• Create compelling storytelling around testimonies and community impact.
• Enhance digital engagement via social media and website platforms.
• Coordinate a ministry communications calendar for proactive messaging.
• Clarify communication requests to manage priorities effectively.
• Ensure excellence and warmth in all public-facing communications.

Gardens Organization Marketing & Commercial Growth

• Serve as a strategic partner to gardens organization leadership, translating business priorities into targeted marketing activities.
• Collaborate with operations to enhance guest experiences and engagement.
• Partner with the Events Director to build excitement around programming.
• Develop campaigns targeting dining, retail, events, and other initiatives.
• Create strategies to drive guest traffic, event attendance, and brand awareness.
• Ensure the gardens organization remains visible and relevant in the marketplace.
• Leverage data to refine future marketing activities based on performance insight.

Marketing Planning & PPK

• Own the gardens organization PPK as a framework for marketing and promotional planning.
• Develop comprehensive marketing plans connecting all aspects of operations and seasonal opportunities.
• Define objectives, target audiences, channels, and expected outcomes for major campaigns.
• Allow adequate lead time for quality creative production.
• Analyze campaign performance to enhance future planning.

Digital Marketing & Audience Growth

• Craft distinct digital strategies for the church and the gardens organization tailored to their specific audiences and objectives.
• Direct social media, websites, and audience engagement efforts.
• Ensure platforms are current and relevant, focusing on meaningful engagement metrics.
• Monitor audience behavior and adjust strategies based on insights.

Brand & Creative Services Leadership

• Safeguard the unique identities of both the church and the gardens organization.
• Lead the creative team and prioritize requests across both organizations.
• Establish comprehensive briefs and deadlines for creative output.
• Supervise creative execution to align with ministry and business objectives.

Church Volunteer Creative & Media Team

• Recruit and train church creative and media volunteers, ensuring their contributions align with the ministry’s mission.
• Coordinate volunteers to support various church initiatives and events.
• Develop a sustainable pipeline for volunteer talent, emphasizing their role as essential support for the church’s mission.

Budget, Advertising & Resource Stewardship

• Manage the overall marketing and creative services budget.
• Oversee production, advertising, and vendor expenses effectively.
• Coordinate media placements and evaluate promotional opportunities.
• Ensure proper resource allocation between the church and gardens organization’s needs.

What Success Looks Like

For the Church

• Effective, faith-aligned communication enhancing ministry participation.
• Increased awareness of ministry opportunities and community engagement.
• Reliable and trained creative volunteers contributing to the ministry’s work.

For the Gardens Organization

• Elevated brand visibility and effective marketing strategies supporting traffic and engagement.
• Successful execution of marketing plans leading to business growth.

For the Department

• Strong team performance with clear accountability and timely project delivery.
• Consistent brand standards and effective management of budgets.

What We’re Looking For

• Bachelor’s degree in Marketing, Communications, or related field.
• Minimum five (5) years of experience in marketing, communications, or creative services.
• Demonstrated ability to execute effective marketing strategies.
• Leadership experience managing diverse teams and projects.
• Proficiency in digital marketing, social media, and audience engagement.
• Excellent communication, organizational, and project-management skills.
• Strong alignment with the Christian faith and mission of the church.

Preferred

• Background in church, Christian ministry, or faith-based organizations.
• Experience in hospitality, tourism, or retail marketing.
• Leadership experience in creative environments and managing volunteers.

The Leader We’re Looking For

The ideal candidate will blend faith, creativity, leadership, and commercial acumen. Key traits include:

• Spiritual maturity and alignment with the church’s mission.
• Strategic thinking coupled with execution capability.
• Creativity with a focus on commercial outcomes.
• Ability to influence and manage diverse stakeholder relationships.

Who You’ll Work With

This role requires close collaboration with various stakeholders including the COO, church pastoral leadership, gardens organization executives, and the creative team, making effective partnership essential to achieving success across both organizations.

Join the Team

This is an opportunity not just for an experienced marketer but for a leader who understands the power of communication in advancing a mission and growing a business. If you are ready to contribute to the transformative work of the church and the vibrant commercial environment of the gardens organization, we invite you to explore this unique role.