About the Role
The Marketing Executive will support the planning and execution of marketing activities for the company, with a focus on strengthening the resort’s brand presence, increasing awareness, driving guest engagement, and supporting revenue generation. This role encompasses coordination of digital marketing, social media, content creation, promotions, events, partnerships, and marketing communications, ensuring all activities align with the resort’s luxury positioning and brand standards.
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Key Responsibilities
Marketing & Campaigns
- Support the development and execution of the resort’s annual and monthly marketing plans.
- Coordinate marketing campaigns, promotions, packages, and seasonal activities.
- Assist in developing creative concepts and promotional materials for rooms, dining, wellness, recreation, and events.
- Ensure all marketing activities are delivered on time and in line with approved brand guidelines.
- Monitor competitor activities and market trends and provide relevant updates to management.
Digital Marketing & Social Media
- Assist in managing the resort’s social media platforms and content calendar.
- Create and coordinate engaging content, including posts, stories, videos, reels, and promotional materials.
- Coordinate with photographers, videographers, designers, and agencies for content production.
- Monitor social media engagement and respond or coordinate responses to relevant guest interactions.
- Support digital advertising campaigns and monitor their performance.
- Assist with website content updates, email marketing, newsletters, and other digital communications.
Content & Brand Management
- Ensure all marketing materials accurately reflect the resort brand and luxury guest experience.
- Coordinate the production of brochures, flyers, digital banners, menus, presentations, and other promotional materials.
- Maintain an organized library of approved photographs, videos, logos, and marketing assets.
- Proofread marketing communications and ensure accuracy before publication.
Public Relations & Partnerships
- Support PR activities, media visits, influencer collaborations, and promotional partnerships.
- Assist in coordinating media stays, familiarization visits, photoshoots, and content collaborations.
- Maintain relationships with relevant tourism, lifestyle, media, and business partners.
- Track PR coverage and maintain records of media exposure.
Events & Activations
- Support the marketing and promotion of resort events, celebrations, entertainment programs, and special activations.
- Coordinate promotional materials and digital campaigns for events.
- Work closely with the Events, Food & Beverage, Recreation, and Operations teams to ensure effective promotion and execution.
Administration & Reporting
- Maintain the marketing calendar and campaign schedules.
- Coordinate purchase orders, invoices, marketing suppliers, and agency requirements.
- Prepare regular reports on social media, digital campaigns, PR activities, and other marketing initiatives.
- Track campaign results and provide recommendations for improvement.
- Ensure marketing activities remain within approved budgets.
Key Performance Indicators (KPIs)
- Social media reach, engagement, and follower growth
- Website traffic and digital engagement
- Campaign performance and ROI
- Marketing-generated leads and bookings
- PR and media coverage
- Influencer and partnership performance
- Guest engagement and brand awareness
- Timely execution of marketing campaigns and activations
- Marketing budget compliance
