Marketing Executive

About the Role
The Marketing Executive maximizes the marketing team's profits by developing sales strategies that align with customer requirements and promoting products, services, or ideas. This role involves managing and overseeing the execution of marketing strategies, supporting the marketing team on projects and activities aimed at developing marketing strategies and campaigns with the overarching goal of maximizing company profit.

Job Responsibilities

• Oversee and develop marketing campaigns.
• Conduct research and analyze data to identify and define target audiences.
• Devise and present innovative ideas and strategies.
• Compile and distribute financial and statistical information.
• Organize events and product exhibitions.
• Update databases using a customer relationship management (CRM) system.
• Conduct market research and analysis to evaluate trends, brand awareness, and competitor activities.
• Maintain relationships with media vendors and publishers to ensure collaboration on promotional activities.
• Monitor the progress of campaigns using various metrics and submit performance reports.
• Collaborate with managers in preparing budgets and monitoring expenses.
• Assist in the ongoing production of competitor analysis and reporting, focusing on pricing, presentation, and promotion.

Job Knowledge & Skills

• Proficient in market research techniques to analyze consumer trends, competitor activities, and industry insights.
• Strong communication skills, both written and verbal, to effectively convey marketing messages to target audiences through various channels.
• Creativity and innovation in developing engaging marketing campaigns, promotional materials, and content that resonate with the target demographic.
• Ability to utilize digital marketing tools and platforms, such as social media, email marketing, and search engine optimization, to reach and engage customers online.
• Analytical skills to measure the effectiveness of marketing campaigns, track key performance indicators, and optimize strategies for maximum return on investment.
• ERP knowledge, preferably SAP functional skills, are required to be successful in this role.

Job Experience

• Minimum of 5 years of overall working experience, with at least 3 years of relevant experience, and 2 years in the GCC region is a plus.

Competencies

• Agility
• AI Fluency
• Quality
• Leadership
• Project Management L2
• Digital Marketing L2
• Market Research L2
• Media Knowledge L2
• Marketing Strategies L2
• Boldness

Education

• Bachelor's Degree in Sales and Marketing or Communication.