Marketing Manager

About the Role
The Marketing Manager plays a vital role in executing property-level communications that enhance the image of the hotel. This position is responsible for promoting on-brand messaging across traditional, digital, and social media channels. The goal is to enhance consumer awareness and preference, increase market share, and build broader portfolio and brand awareness. This role will also showcase Food and Beverage promotions to hotel guests and local patrons, while collaborating with various marketing teams to ensure that all local, social, and digital efforts are effectively integrated with the overall sales strategy.

Success in this role is measured by the ability to drive the property's sales and revenue strategy, increase social media engagement, and utilize available resources to create compelling marketing and communication campaigns.

Candidate Profile
Education and Experience
Required:

• 2-year degree from an accredited university in Marketing, Public Relations, Business Administration, or related major and 4 years’ experience in sales, marketing, digital, or a related professional area; hospitality marketing or digital advertising experience preferred.
• OR
• 4-year bachelor's degree in Marketing, Public Relations, Business, or a related major; 2 years’ experience in sales, marketing, digital, or related professional area; hospitality marketing or digital advertising agency experience preferred.

Core Work Activities
Hotel Marketing and Advertising

• Execute the annual marketing plan in consultation with property leaders and relevant teams.
• Partner with Operations, Food & Beverage, and Sales teams to drive promotions that increase revenue for the hotel.
• Act as a liaison between the marketing department and third-party agencies on advertising campaigns and media plans.
• Manage the Food & Beverage marketing calendar and collaborate with Revenue Management to ensure promotional offers are aligned with hotel platforms.
• Maintain active engagement with the Digital Field Marketing account manager (if participating in the DFM program).
• Ensure all advertising aligns with brand voice.
• Provide marketing expertise and guidance to hotel leadership.

Social Media Content Management

• Manage social media engagement and content updates across digital platforms.
• Develop and execute promotional campaigns across various channels.
• Engage in online reputation management, responding appropriately to guest comments on social media.

Public Relations and Visual Asset Management

• Create and execute a quarterly PR plan upon GM approval.
• Maintain a list of local media contacts, including food critics and bloggers.
• Write and distribute press releases for events, promotions, and other activities.
• Manage hotel-sponsored events and promotional activities with the community and media.
• Support impactful PR strategies to achieve quality press coverage.
• Ensure monthly reports are completed for media mentions.
• Coordinate with external vendors and media agencies for strategic buying opportunities.
• Supervise photography coordination for advertising purposes.

Direct Marketing and Collateral Development

• Oversee the execution of printed materials for the hotel and Food & Beverage offerings.
• Control inventory of marketing collateral and ensure compliance with brand standards.
• Assist in producing signage and promotional materials for public areas of the hotel.

F&B Marketing

• Develop, coordinate, and execute communications activities focusing on Food & Beverage promotions.
• Provide support for additional communications tasks as necessary.

Digital Marketing

• Work with the Digital Field Marketing team to update the hotel website and other related websites regularly.
• Serve as the digital marketing expert for hotel leadership.
• Collaborate with Revenue Management to report on property marketing and digital performance.
• Stay updated on competitive trends and marketing developments.

Delta Hotels provide a seamless travel experience that caters to the needs of modern frequent travelers, ensuring that guests can focus on what’s most important.