Marketing Manager

About the Role
The Marketing and Communications Manager is a key member of the team responsible for creating and executing property-level communications aimed at enhancing the hotel's image. Under the guidance of the Director of Marketing and Communication, this role focuses on promoting on-brand messaging to customers across traditional, digital, and social media channels. The goal is to develop direct marketing plans and targeted campaigns that drive consumer awareness, increase market share, and broaden portfolio and brand awareness, particularly highlighting Food and Beverage promotions for both hotel guests and local patrons. This position requires collaboration with regional eCommerce and Marketing teams to ensure all marketing efforts are well integrated with the organization's sales strategy. Success is evaluated based on the effectiveness of sales and revenue strategies, social media engagement, and the successful use of resources to create compelling marketing and communications campaigns.

Responsibilities

• Hotel Marketing and Advertising

  • Execute the annual marketing plan within budget, collaborating with the GM, Food and Beverage leader, Operations leaders, and cluster marketing and eCommerce teams.
  • Partner with Operations, Food & Beverage, and Sales teams to implement promotions targeting in-house guests to drive incremental revenue.
  • Act as the liaison between the marketing department and advertising agency, particularly for food and beverage promotions.
  • Manage F&B media schedules and ensure timely settlement of accounts.
  • Collaborate with Property Revenue Management for correct offer loading and appropriate advertisement targeting.
  • Execute email marketing and display advertising campaigns.
  • Maintain engagement with Cluster eCommerce manager for alignment and communication regarding performance and initiatives.
  • Ensure all digital advertising aligns with the brand voice.

• Social Media Content Management

  • Facilitate social media engagement and update content on local digital channels (e.g., hotel website, travel sites).
  • Develop and execute promotional campaigns for F&B, weddings, spa, rooms, and conferences through relevant digital and social media channels.
  • Engage in online reputation management by responding to guest comments on social media.

• Public Relations and Visual Asset Management

  • Develop a comprehensive PR plan each quarter with agency involvement and execute post-sign-off from the GM.
  • Maintain a list of local media contacts, emphasizing food critics and bloggers.
  • Manage assigned accounts per the media account management system.
  • Write and distribute press releases for property events, promotions, and outlets.
  • Handle hotel-sponsored events, community relations, and press promotional activities.
  • Support impactful PR strategies to secure quality press coverage in alignment with communications objectives.
  • Complete monthly news clippings and online, print, and social media mentions reports.
  • Manage external vendors and media agencies, collaborating with agency partners and the continent PR leader to determine strategic media buys.
  • Identify and vet PR leads for optimal media promotion of the hotel.
  • Coordinate photography for F&B advertising, collateral, and PR purposes with the hotel and marketing teams.
  • Manage photoshoots for seasonal promotions in partnership with marketing teams.
  • Serve as the main contact for regional photographers to ensure all imagery meets brand voice standards.

• Direct Marketing and Collateral Development

  • Coordinate and execute printed materials for the hotel and F&B.
  • Control quantity and inventory of marketing collateral and ensure copies are comprehensively filed.
  • Assist in producing property, F&B display, and temporary signage in public areas.
  • Collect competitor collateral and publicity monthly.
  • Manage the execution of F&B direct marketing activities.
  • Ensure all collateral meets brand standard guidelines and compliance with Brand Standard Audit (BSA).

• General Responsibilities

  • Assist in developing, coordinating, and executing all communications activities with a focus on F&B promotions.
  • Help publish the hotel’s newsletter(s).
  • Support communications duties as needed.
  • Assist in joint F&B promotions.
  • Work with eCommerce to keep the hotel’s website regularly updated.
  • Partner with the Director of Marketing to align the marketing plan with the sales and revenue strategy.
  • Provide training and leadership as a marketing subject matter expert for GMs, Sales Leaders, and Revenue leaders.
  • Report on the success of property marketing and eCommerce performance in coordination with the teams.
  • Stay updated on competition and marketing trends.

Candidate Profile
Education and Experience
Required:

• 2-year degree from an accredited university in Marketing, Public Relations, Business Administration, or related major with 4 years of experience in sales, marketing, digital, or related professional area; hospitality marketing or digital advertising experience preferred
• OR
• 4-year bachelor's degree in Marketing, Public Relations, Business, or related major with 2 years of experience in sales, marketing, digital, or related professional area; hospitality marketing or digital advertising agency experience preferred

At the company, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.

The Autograph Collection is a growing collection of four and five-star independent hotels, each offering unique and memorable experiences. Each hotel is thoughtfully chosen for its quality, originality, bold character, and ability to offer today’s traveler diverse experiences that suit their personal sense of style and adventure. All Autograph Collection hotels aim to attract "The Individualist," the brand's target consumer who seeks to use travel as a chance to enrich their personal narrative. In joining Autograph Collection, you join a portfolio of brands with the company. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.