Overview of role
As Marketing Technology - Website Executive you will play a key role in supporting the Global Marketing & BD community in building and executing the firm's ambitious digital marketing strategy. You will work within a global team and be responsible for technical support around content and functionality and enablement on the firm's new global website and other marketing technology tools to enable the firm to achieve its Marketing, Communications and Business Development strategy. You will also be working with relevant team members and vendors to drive and support the website, as well as complementary digital channels and tools. You will keep up to date on digital marketing trends and advise the Global Marketing, BD & Communications community on potential improvements and enhancements. The role requires a candidate with strong technical experience in websites as well as a grasp of current marketing tools and strategies for digital marketing campaigns.
Duties, Responsibilities & Person Specification
- Website Management
- Working closely with the IT department, digital agency, and vendors to maintain the effective running and continuous improvement of the firm's digital front door including:
- Website infrastructure management and technical support
- Website incident management
- Website application support and administration
- Helping implement best practice processes and training to encourage and enable MBDC and other functions to confidently and capably use the website
- Technical expertise across MarTech portfolio including
- Manage and collaborate with third party vendors, suppliers, and partners
- Technical project support working with various internal project teams to implement and enhance new technologies
- Technical Support for other marketing technologies and processes including digital media, analytics, virtual events administration and support, CRM, video and audio technical support
- Digital Campaigns including
- Build and execute key digital marketing, including SEO/SEM, social media, and advertising campaigns, and ability to support internal teams on relevant initiatives
- Measure and report performance of digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identifying trends and ability to evaluate end-to-end user experience across multiple channels and digital touchpoints
Education, Skills & Experience
- Experience within a professional services / business-to-business environment.
- Experience with CMS platforms.
- Knowledge of cybersecurity, web accessibility, and data protection.
- Understanding of agile web development and web product release management.
- Understanding of systems, network architecture, databases, and SQL.
- Knowledge in web frameworks and languages preferred: JS, HTML, CSS, and other modern frameworks is essential.
- Knowledge of CRM systems, mailing automation platforms, e-marketing tools, and processes.
- Knowledge of website analytics tools (e.g., Google Analytics)
- An understanding of ad serving tools (e.g., DART, Atlas) and setting up and optimizing Google Adwords campaigns.
- Proficiency in Windows Operating Systems, Microsoft Office, Adobe Creative Suite.
- Experience in data analysis
- Ability and willingness to occasionally work outside of normal working hours/days as required.
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Walkers Global is an equal opportunity employer. Equality and diversity are key to our global identity and an integral part of our goal to continue being an employer of choice. We are committed to a work environment that supports all individuals irrespective of gender, ethnicity, nationality, race, religion, marital status, age, disability, pregnancy, sexual orientation, gender identity, or any other applicable legally protected characteristics.
