Mgr-Marketing Communications I

About the Role
Responsible for completing the marketing plan for the property while managing all e-commerce opportunities. The role involves developing strong working relationships with tourism bureaus and community leaders, ensuring consistent marketing messages, and maximizing revenue through innovative strategies.

Candidate Profile

Education and Experience

• High school diploma or GED; 2 years of experience in sales and marketing or a related professional area.
• OR
• 2-year degree from an accredited university in Marketing, Business Administration, Hotel and Restaurant Management, or a related major; no work experience required.

Core Work Activities

Daily Marketing Activities that Achieve Department Goals

• Assist in region-wide coordination of rooms, food and beverage, spa, and golf promotions.
• Develop leisure marketing plans that address the distribution of rate offers, packages, and programs designed to build occupancy.
• Maintain, update, and manage all websites.
• Coordinate offers and information for all publications and inserts regarding brand loyalty reward mailings.
• Develop brochures and property collateral materials.
• Participate in all property imaging work (e.g., signage).
• Use and interpret all reporting necessary for sound marketing recommendations.
• Review and provide analysis on all website and email campaign tracking for both individual property sites and corporate email campaign results.
• Ensure consistent marketing message is communicated in all advertising and collateral efforts.
• Manage marketing budget throughout the year.
• Provide regular tracking/ROI and analysis of promotions and website/email campaigns, using industry averages for ROI calculation.
• Track return on investment (ROI) of all marketing initiatives, including online, direct mail, and print advertising.
• Keep track of actual versus planned marketing budgets and provide input and recommendations regarding reallocation of funding.
• Ensure consistency in the property's voice on all guest touchpoints and marketing communications.

Knowledge of Market Trends and Target Customer Information

• Evaluate new marketing opportunities for the property.
• Ensure property is represented on all quality internet sites that have the potential of providing business.
• Work closely with respective Convention Bureaus and Chambers of Tourism.
• Review and provide analysis on all website and email campaign tracking.
• Develop strategic marketing plans, including group, leisure, and local efforts.
• Plan and supervise all photo shoots, developing shot lists while keeping the goals of the property and brand image in mind.

Building Successful Relationships that Generate Sales & Marketing Opportunities

• Identify and communicate with distribution channels to sell distress inventory to drive property occupancy.
• Provide all sales channels with creative and unique tools to assist in the sales and marketing of the property.
• Act as a liaison between corporate and individual properties to ensure resources are effectively utilized.
• Work with media buyers to plan and execute advertising.
• Assist the property in developing promotions for various campaigns, aligning with strategic goals.
• Support property with materials, tracking/analysis, and presentations to owners.
• Act on behalf of the property with all vendors, balancing quality work and price and approving materials as needed.

Additional Marketing Responsibilities

• Keep detailed files and records on all matters relative to the property's marketing materials.
• Ensure that the property adheres to all corporate marketing guidelines.
• Approve all invoicing through the MarrCom office.

The Autograph Collection is a growing collection of four and five-star independent hotels, each offering unique and memorable experiences. All Autograph Collection hotels look to attract The Individualist, a target consumer who seeks travel as an opportunity to enhance their personal narrative.

By joining the Autograph Collection, you become part of a portfolio with the company and have the opportunity to do your best work, begin your purpose, belong to an amazing global team, and become the best version of yourself.