About the Role
The role involves responsibilities centered around product marketing and portfolio management, providing an essential function within a dynamic team. The successful candidate will engage in analyzing key performance indicators, support product launches, and gather market intelligence to ensure optimal brand performance.
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Job Responsibilities & Tasks
Duties include but are not limited to:
- Help maintain the Product and Brand Matrices to be used for procurement and production purposes.
- Measure and analyze KPIs for optimal brand health and sales results.
- Propose and forecast key product sales volumes, product mix, and inventories.
- Maintain Product Line Definitions and Product Categorization by collaborating with Strategic Marketing and Account Management.
- Oversee the satisfactory resolution of all customer complaints by following up on the agreed plan of action.
- Coordinate with marketing business developers to convert identified priority target customer leads.
- Support sales in product launches and introductions, including tracking and announcing launch and availability dates.
- Assist in servicing large customers on product management issues.
- Continuously gather market and competitive intelligence related to the assigned product lines and recommend plans accordingly.
- Collect and evaluate customer feedback related to assigned products via systematic procedures to ensure customer satisfaction at all times.
Job Dynamics & Interfaces
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Internal:
- Supply Chain & Procurement
- Logistics Management
- Account Management
- Strategic Marketing
- Art Coordinators
- Customer Service
- R&D
- Accounting/Finance
- Business unit Managements
-
External:
- Other affiliates
- Media
- Content and Campaign partners
- Market research agencies
Required Job Qualifications & Competencies
- Education & Experience:
- Minimum Bachelor degree in Business Administration, Marketing, or related field; an MBA is a plus.
- A minimum of 1-3 years’ experience in FMCG.
- Preferably have held a brand/product management position for at least 1 year with a solid track record.
