About the Role
The Public Relations Manager develops, coordinates, and implements the organization’s public relations strategy to cultivate relationships and communicate a positive image and brand. This position is key in analyzing media coverage, evaluating advertising and promotion programs for compatibility with public relations efforts, and ensuring alignment with the organization’s strategic objectives.
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Key Responsibilities
- Develop and implement strategies, programs, and policies for all stakeholders to achieve a positive image and brand.
- Ensure that all published/distributed marketing materials align with company standards in terms of formatting, aesthetics, and content.
- Strengthen communication and foster positive relations with external bodies and departments.
- Design initiatives to create and maintain a positive corporate image to external representatives.
- Manage the dissemination of information to targeted publics via appropriate channels in alignment with the organization's mission and vision.
- Protect, maintain, and enhance the organization’s reputation among government stakeholders and influencers by being a regular interface and communicator with various government personnel.
- Oversee research into stakeholder perceptions to achieve a positive reputation for the organization.
- Supervise day-to-day activities of the team ensuring alignment with organizational strategic objectives.
- Advise on communications implications for organizational plans ensuring considerations of government opinion and other influential factors.
- Draft speeches and arrange interviews for the organization’s top executives.
- Continually evaluate public relations strategies and work closely with the marketing department on content planning and dissemination.
- Ensure that all documentation and marketing materials are current, accurate, and reflective of the brand.
- Provide clients details on new promotional opportunities and current PR campaign progress.
- Evaluate advertising and promotion programs for compatibility with public relations efforts.
- Respond to media requests for information or designate an appropriate spokesperson.
- Prepare, manage, and monitor the department’s budgets.
- Lead, motivate, and develop departmental staff to achieve both business and personnel objectives.
- Support implementation of Health, Safety, and Environment (HSE) initiatives and participate in awareness activities and incident reporting and resolution in accordance with company policies.
Job Knowledge & Skills
- In-depth understanding of public relations principles, strategies, and best practices for effective campaign development and implementation.
- Strong leadership and managerial skills for team oversight, coordination of activities, and alignment with organizational goals.
- Excellent communication and interpersonal skills to effectively interact with media, stakeholders, and the public.
- Crisis management expertise to swiftly and effectively address potential public relations issues.
- Analytical mindset for evaluating PR metrics, assessing campaign performance, and making data-driven decisions to optimize results.
- Knowledge of ERP systems, preferably with functional SAP skills, is essential for success in this role.
Job Experience
- Minimum of 8 years of working experience, with at least 5 years in relevant public relations roles and 2 years in the GCC region being a plus.
Competencies
- Build High-Performing Teams
- AI Fluency
- Agility
- Provide Direction
- Quality Leadership
- Communication Strategies L3
- Stakeholder Engagement & Communication L3
- Relationship Management L3
- Governance & Regulations L3
- Public Relations L3
- Boldness
Education
- Bachelor’s Degree in Communication, Marketing, Graphic Design, or a related field.
