About the Role
In this position, you will play a vital role in driving sales efforts to new, existing, and prospective customers while ensuring the accomplishment of the sales strategy goals. You will be involved in marketing intelligence, sales lead management, and the continuous development of business relationships. Your ability to analyze market trends and conduct market research will enhance the company's competitive edge in the hospitality sector.
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Responsibilities
- Monitor competitors’ activities and assist in gathering marketing intelligence.
- Refer sales leads to appropriate personnel within the organization.
- Execute sales to new, existing, and prospective customers while negotiating optimum rates for business benefit.
- Service existing accounts and manage account bases effectively.
- Sell all facets of the hotel offerings.
- Oversee corporate head office operations and preferred hotel history for respective companies.
- Develop a consistent pattern of sales calls to engage with target market principals.
- Conduct market research and analysis to provide informed direction.
- Maintain contact with business generators such as meeting and convention planners, travel agents, tour operators, government departments, and other key producers.
- Build a local market profile through attendance at relevant events.
- Conduct client interviews and entertain clients to strengthen relationships.
- Plan and conduct familiarization tours and site inspections for potential clients.
- Travel as required to promote the hotel and cultivate potential business opportunities.
- Maintain regular communication with hotels within your region and the regional reservation office.
- Monitor existing business and participate in sales strategy meetings to maximize business outcomes.
- Grow existing business and actively pursue leads for business development.
- Interface with operations to ensure timely execution of sales strategies.
- Prepare and initiate tenders for new business.
- Assess sales and marketing data for effectiveness.
- Assist in the development of new products and services based on market needs.
- Evaluate sales and marketing activities for success metrics.
- Analyze sales mix and its likely impact on hotel objectives.
- Implement directives from the Director of Sales and Marketing and Regional Managers.
- Liaise with advertising agencies and manage collateral stock control.
- Collaborate on advertising and creative briefs to ensure timely execution.
- Work closely with superior for manpower planning and management needs.
- Aid in the preparation and management of the department's budget.
Travel Requirements
- Travel is required when necessary to promote the hotel and create potential business opportunities.
