Senior Content Marketing Manager

We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide. For 90 years we have shaped brighter futures through education, arts, culture, language, and creativity. Working with people in over 200 countries and territories, we are on the ground in more than 100 countries.

About the Role
The Senior Content Marketing Manager will lead and oversee the network approach to content, bringing our brand to life while driving commercial growth objectives. This role includes planning, developing, adapting, designing, creating, and evaluating content across various channels (e.g., SEO, referral programs, social media) at all stages of the customer journey. The individual will work closely with global SBU content marketing teams to ensure adherence to the overall content strategy while collaborating with the Brand Team for brand excellence and creative efficiencies. Responsibilities encompass overseeing the end-to-end multi-channel content adaptation or creation process and managing network content marketing initiatives to enhance engagement, traffic, leads, and customer retention.

Role Accountabilities

• Consultancy, Analysis, and Problem Solving

  • Oversee the adaptation, creation, and optimization of content across platforms and formats to drive sales, engagement, retention, and leads.
  • Provide network insight into global content briefs and manage regionalisation, localisation, testing, and iteration of assets.
  • Ensure efficient content delivery at scale through templating and technology.
  • Manage content packs and network print requirements, leveraging data and insights to recommend improvements.

• Brand and Market Positioning

  • Drive a consistent, effective approach to content across the network, balancing global brand standards with local market needs.
  • Gather feedback from category, network, and country marketing teams, overseeing content for network-specific channels while feeding market insights back to global teams.

• Sector/Subject Expertise

  • Provide expert advice on content strategy, assets, and optimization, aligning the network content plan with global strategy, including segmentation, channels, and content calendars.
  • Ensure content is on-brand, consistent in quality, tone, and style, and optimized for search and user experience.
  • Stay updated on content trends and best practices, applying business and operational insights to content planning and delivery.

• Relationship and Stakeholder Management

  • Build strong, collaborative relationships with network SBU marketing teams, global content teams, and the Brand Team.
  • Manage expectations regarding capacity, provide expert challenges as necessary, and ensure alignment across marketing teams to reduce duplication.

• Commercial and Resource Management

  • Manage content-related agencies when additional capacity is required and oversee the network content marketing budget.
  • Ensure effective resource allocation, delivering value for money for initiatives.

• Leadership and Management

  • Lead and coordinate the network content team, ensuring effective prioritization, high-quality delivery of work, and adherence to timelines and budgets.

Knowledge & Experience

• Education
  • Essential: Degree or professional qualification in digital marketing, technology, or business, or demonstrable equivalent experience.
• Experience
  • Essential:
    • Management of a content marketing team in a marketing role within a large and complex organization.
    • Stakeholder engagement and influencing.
    • Optimization of content and landing pages.
    • Use of conversion rate optimization tools.
    • Managing SEO/SEM, search engine marketing, email, and social media marketing.
  • Desirable:
    • Experience with marketing technologies, data, and lead generation marketing.
    • Experience within a global organization.

Important Information

• Location: UK, Kuwait, Malaysia, Poland, Serbia, Uzbekistan
• Poland Monthly Salary Band: 11,230 PLN – 14,040 PLN
• Contract Type: Indefinite
• Pay Band: Grade 7
• Department: English & Exams
• Right to Work Requirements: You must have the legal right to work in the location in which the role is based.
• Languages: Written and verbal proficiency in English is required.

Closing Date for Applications:
Sunday 1 November 2026 (23.59 Greenwich Mean Time, GMT)

Equality, Diversity and Inclusion Statement
We are committed to equality, diversity, and inclusion and welcome applications from all sections of the community, believing that a diverse workforce enhances our work. We are a Disability Confident Employer, which supports applicants with disabilities in the recruitment process.

Safeguarding Statement
We are committed to safeguarding children, young people, and adults we work with, ensuring they live in safe environments protected from abuse and maltreatment.