Senior Events & Graphic Designer

About the Role
The role focuses on developing and delivering high-quality creative concepts and visual communications that enhance brand identity while supporting marketing and commercial objectives. Responsibilities include translating marketing briefs into effective visual solutions across various platforms, ensuring consistency with brand guidelines, and providing design support for corporate events, exhibitions, and brand activations. The position collaborates closely with designated Events personnel and relevant stakeholders to ensure overall brand alignment.

Duties and Responsibilities

• Creative Design and Development

  • Develop creative concepts and design marketing materials, including campaign artwork, advertisements, brochures, promotional collateral, presentations, newsletters, infographics, and digital assets.
  • Create visual content for brand campaigns, route launches, destination marketing, product promotions, ancillary products, and other commercial initiatives.
  • Adapt creative concepts across digital, print, and large-format applications while ensuring visual consistency and quality.

• Brand Identity and Governance

  • Ensure the consistent application of the brand identity and guidelines across all marketing materials and customer-facing touchpoints.
  • Review artwork produced by internal stakeholders, external agencies, and suppliers to guarantee compliance with brand standards.
  • Maintain and organize approved brand assets, templates, and artwork files, offering guidance on the proper use of brand elements as needed.
  • Ensure the appropriate use of licensed images, fonts, and other creative assets in line with copyright requirements.

• Digital and Campaign Support

  • Develop creative assets for websites, social media, email marketing, online advertising, and other digital channels.
  • Collaborate with the Marketing team and relevant departments to translate campaign objectives and commercial requirements into effective visual communications.
  • Ensure all creative materials accurately reflect approved messaging, promotional offers, and product information.
  • Recommend innovative creative approaches to enhance campaign effectiveness, customer engagement, and brand recognition.

• Event and Exhibition Design Support

  • Design event-related materials, including backdrops, invitations, stage graphics, signage, presentation templates, exhibition displays, and promotional collateral.
  • Ensure all event-related designs align with brand guidelines and approved creative direction.
  • Prepare production-ready artwork and review proofs or samples to ensure quality and accuracy.
  • Coordinate design requirements with designated Events personnel and relevant stakeholders, ensuring timely delivery of creative assets.
  • Note that event planning, logistics, supplier management, and on-site execution are under the purview of designated Events personnel.

• Design Production and Quality Control

  • Prepare accurate, production-ready artwork for print, digital, and large-format applications, adhering to technical specifications and quality standards.
  • Liaise with external agencies, printers, and creative suppliers on design-related requirements, artwork preparation, and production quality.
  • Review proofs and final artwork to identify errors, maintain quality, and minimize unnecessary revisions or production costs.
  • Keep organized records of completed designs, approved artwork, and creative assets.

• Project Management and Collaboration

  • Manage design assignments from concept development through revisions, approval, and final delivery, ensuring deadlines and quality standards are met.
  • Work closely with the Head of Marketing, Marketing team, and internal stakeholders to understand briefs, provide creative recommendations, and deliver effective design solutions.
  • Manage competing priorities effectively, communicate progress, and proactively address potential delivery challenges.
  • Provide creative guidance and support to junior designers or team members as needed.
  • Undertake other relevant duties assigned by management within the scope of the role.

Requirements

• Education & Experience:
  • Degree or Diploma in Graphic Designing
  • 6 years of significant work experience in a similar field (Events/Graphic Designer)
  • Proficient in Illustrator, Photoshop, and InDesign, particularly with mockups, web design, and multimedia presentations.